Expect more knobs and buttons in upgraded MyFord Touch

Article by Anita Panait, on June 18, 2013

Ford Motor Co. is planning to install more traditional knobs and buttons in its MyFord Touch infotainment and control system to further improve the technology’s appeal to drivers.  Customers have complained that MyFord Touch is bulky, distracting and is very complicated to use, despite several upgrades of the system’s software.

After launching MyFord Touch in 2010, Ford suffered dropped in the J.D. Power's Initial Quality Study rankings – diving to 23 out of 32 in 2011 and 27 out of 34 last year.

MyFord Touch also received criticism from the Consumer Reports magazine, which said that the system does not have traditional knobs or buttons, and is instead using flush buttons, a touch screen, steering-wheel controls and voice commands to control navigation and entertainment as well as climate. Ford updated the system last spring to fix bugs, make the screen layout simpler and enhance voice recognition.

Ford hinted its plan to change MyFord Touch in a press release describing improvement in its quality. Ford noted that its F-series pickup models are already equipped with the latest MyFord Touch system with more redundant knobs and buttons. The carmaker said “a similar balance" is "planned for future Ford vehicles."

The carmaker is planning another upgrade MyFord Touch and Sync this summer. Ford said Sync and MyFord Touch are sold on around 79 percent of its 2013 vehicles. Raj Nair, Ford's global product development chief, told The Wall Street Journal that satisfaction is higher on vehicles equipped with MyFord Touch than without. He remarked that they were able find out areas that are bothering their customers. [source: Ford]

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