It was not so long ago when Ferrari said that they will never build an SUV. But Sergio Marchionne, boss of Fiat Chrysler Automobiles, said in his speech at the New York Stock Exchange on October 9 that Ferrari is “dead serious” about their plans for a utility vehicle, which he refers to as the “FUV”. But after saying that, he also mentioned that it will take about 30 months for the automaker to decide on the production volume.
The 65-year-old CEO added that they’ll need to learn to master the relationship between scarcity and exclusivity before they can balance the desire to grow and widen their product portfolio. However, it is likely that production volume will be kept low so that the vehicle remains exclusive.
Many of us are surprised to hear that there will soon be a Ferrari SUV, considering the fact that they have been denying rumours of such a vehicle many times in the past. Though back in August, they did say that an SUV will probably happen. The reason why the automaker decided on this is probably because they know that the super SUV segment will expand significantly in the next few years. And one of their main competitors would be models like the upcoming Lamborghini Urus.
Back then when Luca di Montezemolo was the chairman of Ferrari, he pledged that business would remain as usual in Maranello. He and Marchionne also said that the company will continue producing two-door sports cars and not shift to making four-door cars and SUVs.
As early as first quarter next year, Ferrari will be presenting a long-term plan that will run through 2022. They also hope to increase their profits by double in five years. And we are guessing that part of their strategy is to expand their model lineup beyond its traditional exotic supercars.
FCA’s boss then revealed that they will not be considering selling Jeep units separately. This statement puts an end to rumours about a possible deal between FCA and China’s Great Wall. However, he did say that FCA will probably work better when combining with another automaker, but as of now, none of the offers have met his criteria.
We are assuming that what urged Ferrari to decide to build an SUV is the announcement that Lamborghini is launching their own crossover SUV soon, and they are expecting a whole new market for the soon to be their cash cow. I guess Ferrari just could not ignore market trends.
What do you guys think of a roomy four-seat utility vehicle that would be added to the supercar maker’s lineup? Right now, we are just wondering how much one of these SUVs would cost and how they’ll look in our garage.