Ferrari announces 5-year business plan, will launch new model every year

Article by Christian A., on May 6, 2014

As you may know already, Ferrari is owned by Fiat Chrysler, which means that the Italian brand known for its red supercars also revealed its five-year business plan. First of all, the company announced that it will continue to limit its global sales to 7,000 units every year and what’s more interesting is that also every year we will see a new vehicle.

The current models, 458, California, F12berlinetta and the FF will continue through 2018. LaFerrari is already sold out. Ferrari will keep every model for four years and after this period it will roll out the “M” versions. For those who don’t know, “M” is an abbreviation of modificato, the Italian for modified.

The bad news is that Ferrari didn’t announce any new models, which means that we will still be surprised when the supercars will make their debut. Sergio Marchionne said that the 7,000 unit limitation of Ferrari is willful and intended limitation.

He also added that if they wanted, they could ramp up production by 50 percent to 10,500 units and still sell all of the vehicles. The Formula 1 investments will continue too, as Ferrari will still spend lots of money there.

The engineers at Maranello were able to give the Ferrari California T an exceptional power unit that comes with the iconic engine qualities the brand is known for and combined with the benefits offered by turbo technology. Said qualities include an excellent sound, exceptionally powerful acceleration no matter the speed, scorching performance, and responsiveness that is truly razor-sharp.

Putting in turbo technology lowers both fuel consumption and emissions. In addition, it can also deliver a high specific power output. It is also easy to see that this new model has compact dimensions. With the engine inside, the California T is able to go from standstill to 100 km/h in merely 3.6 seconds. Further, it can accelerate from 0 km/h and up to 200 km/h within 11.2 seconds.

Even if the CV is higher by 70 with the torque, when in 7th gear, higher by 49% than the previous California model, the new model remains to be fuel efficient by 15%. Emissions on combined cycle have been lowered and are now at 250 g/km. This is equivalent to lowering the CO2/horsepower ratio, which at 0.44 gr/cv, has gone down by 20%. Because of this, the range has been increased by 15%.

These achievements are truly unprecedented and set new standard for the auto industry. There is no question that the new California T is the best example as it relates to exclusivity, sublime elegance, versatility, and sportiness. These are qualities that have set apart each California model that has been released going as far back as 1950. With all of the innovations fitted in this new model, the expectations of even the most discriminating of customers are sure to be met, especially those who put a premium of having fun behind the wheel.

These are the same customers who also want to feel comfortable in a Grand Tourer that they can use on a daily basis. While the new California T is indeed an excellent example of the brand’s sporty design language, the addition, among others, of a 2+ configuration and retractable hard top guarantee that this newest offering is completely versatile.

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Topics: ferrari, plan



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