A free seven-year scheduled maintenance program will be given to those who will order a 2012 Ferrari California, 458 Italia or FF from an authorized dealership network.
Ferrari North America said that this new customer care service dubbed ‘Genuine Maintenance’ is an exclusive service from Ferrari that makes sure that the maintenance of these vehicles are to the highest standards and will comply with its safety, performance and reliability requirements. There’s currently no other program like it.
It marks the first time that an automaker provides this level of coverage. Each individual vehicle is covered by the Genuine Maintenance program.
This means that the coverage is extended to any subsequent owner as long as it’s within the seven-year period. What the program covers is the scheduled maintenance labor at standard service intervals (12,500 miles, or once a year, with no limit on total mileage) as well as the relative genuine spare parts, and approved lubricants.
The owner will benefit from the assurance that the vehicle will receive regular annual inspections by Ferrari-trained personnel and that only factory- approved dedicated diagnostic equipment will be used. In the next few months, this service will become progressively available in all Ferrari markets.
In fact, it will eventually involve the global authorized dealership network. This Ferrari Genuine Maintenance seven-year program leads the industry for customer care standards.
The Ferrari S.p.A. Board of Directors led by Chairman of the Board Luca di Montezemolo held a meeting today. The purpose was to evaluate the company’s financial performance in the first 6 months of the year 2011.
Ferrari showed an impressive financial report on June 30th gaining +19.6% (or 1,080 million Euros) for the revenues plus an 11.8% increase for the first two quarters of 2010 based on the 3,577 units delivered to the network.
The exceptional performance was mostly from the two 12-cylinder-limited series’ highly successful sales in the same year. One of which is the SA Aperta and the other one is the 599 GTO Ferrari. The 8-cylinder models also made an impressive performance on the records with Ferrari’s 458 Italia and the GT California.
Since September, all Ferraris were built under its new Tailor Made Programme. Clients can have their Ferraris customised to express their individual taste and style. This programme offers exclusive and unique quality materials to be used on every special order. As if it were a designer suit, clients can also choose the colour and trimmings with the help of Ferrari’s designer team.
Ferrari has stressed the significance of the world of racing and road cars by coming up with its very own track model out of the Ferrari 458 Italia. In fact, Ferrari’s “Build-Your-Own” challenge has sold 176 units around the world for the GT competition.
In the meantime, the new Asia Pacific series was launched this year and was followed by a second round last Sunday in Shanghai, which was attended by more than 20,000 audience members.
Meanwhile, the recently unveiled FF series has not yet made its contribution to Ferrari’s 2011 financial results for the first two quarters. The first four-wheel drive and four-seater Ferraris had just started processing deliveries in time with Ferrari’s successful financial performance report.
At this time, Ferrari’s trading profit has increased by 19 million up to 135 million Euros. On the other hand, its net profit skyrocketed at 91.8 million Euros or 23.5%.
The company’s industrial net cash also hinted at the company’s excellent position. As of June 30th, the net cash reached over 650 million Euros in spite of Ferrari’s heavy investments on product development.
This is an extraordinary achievement within the 6-month operating period considering the 222 million Euros net cash flow available prior to the distribution of dividends.
As for the sales, North America has kept its position as Ferrari’s number one market. A total of 939 vehicles were delivered in 6 months that resulted to its 23.2% increase in sales volume as compared with what they had in the previous year. Higher volumes were also recorded in Taiwan, Hong Kong and Mainland China reaching a total of 378 car deliveries in the first two quarters. This shows an impressive +116% than 2010’s performance.
It goes without saying how the Asian market is now next to Germany with the highest volume of sales worldwide. In fact, the German market had kept the same record as last year with only 337 new Ferraris delivered. In the meantime, the UK market is also following closely with 289 car deliveries in the first 6 months of 2010.