Ferrari at the 2012 Pebble Beach Concours d’Elegance

Article by Anita Panait, on August 18, 2012

Ferrari is holding a series of exclusive events at Pebble Beach, California, where the Concours d’Elegance is currently ongoing. One of these exclusive events is the unveiling of the Ferrari F12berlinetta. The F12berlinetta is considered as the world’s most powerful 12-cylinder and is widely acclaimed not only for its style, handling and performance, but also for its high power outlet and reduced emissions and consumption.

Another event at Pebble Beach is the handing over of the first Tailor Made car in the USA, the FF. The FF was personalised by the British golfer Ian Poulter, taking advantage of Ferrari’s innovative personalisation programme.

The car sports a triple-layer “Sabbia” livery with an interior of black Poltrona Frau leather with tartan pattern, reflecting the characteristic of Poulter’s next clothing line collection. The boot in carbon fibre and high-tech fabric carries some semblance to the world of golf, and some details like the tartan were used for the first time in a car.

Poulter will be receiving his personalised FF in an evening event to be graced by Ferrari chief executive Amedeo Felisa. Ferrari is also set to participate in other events at the Pebble Beach festival.

The traditional auction at Pebble Beach will banner several Ferrari cars. The Gooding & Co auction catalogue will be carrying a 1973 365 Daytona Spider certified by Ferrari Classiche; the 1960 250 California Spider Competizione passo lungo; and the 1955 857 Sport, which was once fell in the hand of artist Andy Warhol. It is expected that these Ferrari cars could fetch $10 million or more.

When the Ferrari FF first made its appearance by being broadcasted online through the website www.ferrari.com at Maranello, it resulted in a lot of interest and even raised expectations.

It is no wonder that many are indeed excited with its official debut at the Geneva Auto Show. Seen as innovative, the new FF provides a new interpretation of the Grand Tourer theme. While this may not be the first four-wheel drive model to come from Ferrari, this newest model reveals a break from the previous generation. Particularly it has the usability and versatility of a GT which is combined with the extreme performance of a sports car and placed in a highly innovative design.

A unique feature of the FF is that despite running on a terrain that has very low grip coefficients, the performance is guaranteed to be exceptional. This is, of course, due to the brand’s very own patented four-wheel drive system known as the 4RM. In addition, while the torque is mainly channeled to the wheels in the rear, the Power Transfer Unit, or PTU, makes sure that the wheels in front get the needed torque as well.

This is particularly helpful when running on surfaces that have low grip. Further, the new FF integrates one CPU into all of the vehicle’s dynamic controls, which include not just the PTU but also the F1-Trac and the E-Diff. With this, the FF is able to individually distribute to the torque to the vehicle’s four wheels. While each component of the new FF showcases innovation, none is truer than the GDI V12 engine with output at 660 CV available at 8,000 rpm, and peak torque of 683 Nm accessible at 6,000 rpm.

In fact, 500 Nm can already be accessed even at 1,000 rpm. When paired to the F1 dual-clutch seven-speed transmission, acceleration from 0 to 100 km/h is possible in 3.7 seconds with maximum speed measured at 335 km/h. It is not just about performance as the new engine displays fuel efficiency of 15.4 liters for every 100 km and CO2 emissions at merely 360 g/km.

When compared to the previous V12 engines, these figures mark a 25% decrease. This is mainly due to the High Emotions- Low Emissions System (HELE) with the Stop/Start technology integrated to it.

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