Ferrari celebrates 30th anniversary in Hong Kong [w/video]

Article by Christian A., on October 21, 2013

We all know that Ferrari is very popular in Asia, but the Italian manufacturer wanted to underline this with a special event and also celebrate thirty years of presence in Hong Kong. Luca di Montezemolo a.k.a. Ferrari CEO was present too at the biggest gathering of Prancing Horse cars ever organized in Greater China.

Over six hundred Ferraris were brought at the Asia World Expo on the island of Lantau and arranged arranged so as to form the characteristic symbol of Hong Kong, the five-petal flower, the Bauhinia Blakeana. According to the carmaker, this pays tribute to long established relationship between Ferrari and the city where East meets West.

Moreover, this event also was the place where Ferrari brought the 458 Speciale, which made its world debut at the 2013 Frankfurt Motor Show last month.

The 458 Speciale was unveiled by Marc Gene, Scuderia Ferrari's test driver. Among the 600 cars present were some real gems from the past such as the 195 Inter, the 365 GTC and the Dino, but also modern masterpieces such as the 458 Challenge and the laboratory cars, the 599 XX and FXX Evoluzione.

"I am pleased to be here to celebrate Ferrari's thirty years in Hong Kong, along with so many owners who share our passion and the search for excellence, exclusivity and innovation," said President Montezemolo. "Their contribution to our growth in Greater China has always been a vital element and it will continue to be so in the future."

Joining Ferrari’s 458 range that already includes the 458 Italia and 458 Spider, the new Ferrari 458 Speciale is targeted towards customers looking for a more focused sports car offering extreme driving emotions.

The special-series Ferrari offers an experience – whether on the road or on the track – that makes the driver feel as one with the speed machine. This is thanks to the responsiveness of the 458 Speciale to every input and to the natural control it offers even in extreme manoeuvres. The 458 Speciale is able to achieve the highest levels of performance among Ferrari V8 models thanks to its finely tuned handling balance.

As it has always been, the core engineering philosophy at Ferrari involves pushing the limits with every new model while making sure that its vehicles still boast of superb chassis balance and handling. This way, even non-professional drivers could experience optimal performance and driving pleasure. The same is true with the new Ferrari 458 Speciale, which is engineered to be driven to the limits on the track and to offer a sporty drive on the road.

Ferrari’s continued search for technology, performance and driving thrills – as combined with advanced technical solutions for the powertrain and aerodynamics -- has resulted to the creation of the new 458 Speciale. These elements have allowed the new 458 Speciale to set itself apart from the model from which it was derived -- the 458 Italia.

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