Ferrari Chinese sales boosted by women, report says

Article by Christian A., on August 29, 2010

Women in China are purchasing Ferraris four times greater than their Western counterparts. In 2009, 220 Ferraris were sold in China, 44 of which were bought by women.

This represents 20% of the total sales, as compared to 5% elsewhere. Ferrari CEO, Amedeo Felisa, calls this amazing. In an interview with GoAuto, Felisa said that 20% of the buyers here are women, compared to less than 5% in the rest of the countries.

Felisa pointed out that the customers who buy Ferraris in China are 10 years younger on average than European customers. He thinks that it's because many women in China are running businesses and they can certainly afford this type of car.

Felisa added that it still came as a surprise for them since they didn't think that the car would appeal that much to women. He also believes that it could be a reflection of the business condition in China.

Because of the emerging sales in China, Ferrari was shielded from the economic difficulties in the North American and European markets that were actually dropping even before the global crisis.

Ferrari sought to honor the Chinese market by deciding to launch the 599 GTO at the Beijing motor show. Last year, Ferrari was the only sporty brand to continue to grow in the Asia-Pacific.

About 500 cars were sold last year in the Asia-Pacific. The biggest market was China, including Taiwan and Hong Kong. Over 220 cars were sold via 10 China dealerships, 150 units sold in Hong Kong and 50 cars in Taiwan.

If you liked the article, share on:

Topics: ferrari, china, sales

Comments

Recommended

Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries