Ferrari “gives” some 458 Italia donuts to its 8 million Facebook fans

Article by Christian A., on May 3, 2012

Ferrari is celebrating the fact that its Facebook page has passed eight million fans a few days ago. Well, it doesn’t take much to understand why. The brand is the top player in the automotive sector and is the most famous one in its class. To thank its fans, Ferrari made a special video of the 458 Italia. The figure 8,000,000 was drawn on the steering pad at the Fiorano race track, which was dedicated to all of the fans.

Ferrari also holds the No. 1 position at Google network G+. It has more than half a million fans. This number has increased by ten times in the first quarter of 2012.

At Weibo (one of the most relevant social network in China), the Ferrari brand became the most popular brand in its segment even when it hasn’t been long since it entered the site. Ferrari has proven just how popular its road cars, as well as racing cars, are around the world. Ferrari’s fans aren’t concentrated in traditional markets like the USA, Great Britain, Italy and Spain, but so many of them are in emerging countries like India and Brazil, even as far as Maranello, Tonga, Samoa, and Vanuatu, as well as the Afghanistan and Libya, and Iran.

If you want to say how much you love (or hate) Ferrari, you could air it out on any of its four different Twitter accounts -@insideferrari for the activities of the Scuderia, @ferrariraces for the Ferrari Challenge single-marque championship, @insideFDA for the Ferrari Driver Academy and @ferrarimagazine for the official magazine. The official Ferrari channels prove how sincere the brand is to have direct contact with its fans everywhere.

The crème de la crème of ultimate supercars, the Ferrari, is now introducing the Ferrari 458. With its compact, aerodynamic shape, it is underscoring the concepts of simplicity, efficiency and lightness that inspired the project.

Heavily influenced by aerodynamic sufficiency, this model generates a downforce of 140 kg at 200 km/h. With Ferrari’s iconic Rosso Corsa color (that iconic red for us mere mortals), the front contains a single opening for the front grille and side air intakes; effectively directing air to the coolant radiators.

With a flatter underbody, the nose also features small aeroelastic winglets that produce downforce. So as the car accelerates, the nose distorts; decreasing the section of the radiator inlets and efficiently reducing drag.

Its 4499 cc V8 engine is the first Ferrari direct injection to be mounted mid-rear. Piston compression stature is low, a typical characteristic of racing engines, achieving an impressive compression ratio of 12.5:1.

Fitted with the conventional flat-plane crankshaft, the engine produces 570 CV at 9,000 rpm with an incredible power output of 127 CV/Liter. As a result, it creates a new standard, not only for the entire Ferrari range, but also for its specific market segment.

Maximum torque is 540 Nm at 6000 rpm, more than 80 per cent of which is available from 3250 rpm. Specific torque is an astonishing 120 Nm/liter, though, the amount of torque available while still maintaining high levels of power at low revs is the most astonishing part.

Built with a seven-speed dual-clutch transmission, the 458 Italia boasts increased performance while providing smooth shifts even during full throttle, ensuring pinpoint control. Gear ratios were sportier, matching the power and torque curves of the new V8 engine; ensuring high torque even at reduced speeds and allowing the car to reach its top speed in top gear.

The infamous hair-raising Ferrari ‘growl’ was not lost in this model. The so-called chilling ‘growl’ emerged from the engine before it channels through the exhaust’s three rear tailpipes, evoking a sense of supremacy from this car.

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