Ferrari North America CEO Marco Mattiacci wins Auto Exec Award for 2012

Article by Christian A., on March 2, 2012

Marco Mattiacci, Ferrari North America's chief executive officer, has been honored as the 2012 Automotive Executive of the Year. He was recognized for the company's ground-breaking marketing as well as the sharp focus on ownership experience, customer satisfaction and brand integrity, according to the award program's executive director Robert Djurovic. 

Djurovic related that since Mattiacci takes hold of the automaker's operations in North America, the CEO has boosted sales in the region by 20%. This region includes South, North and Central America. Djurovic further stated that the "impressive" growth has enabled the automaker to maintain its top post in the "ultraexclusive, yet increasingly competitive segment" of the worldwide luxury automotive industry.

Mattiacci has been working in Ferrari for at least a decade already. In January 2010, he became Ferrari North America's chief executive officer after being the Ferrari Asia Pacific CEO for three and a half years. Prior to his CEO post in the company's Asia Pacific operations, he was vice president of marketing and sales at Ferrari North America.

The awarding will be held in an invitation-only event at the Detroit Athletic Club on April 20. Since 1964, the recognition has been given to honor excellence in industry leadership. Among the individuals who had received the award are Alan Mulally, Jim Press, Jim O'Sullivan, Dieter Zetsche, Bill Ford Jr., Rick Wagoner, Henry Ford II, Lee Iacocca and Bob Lutz, among others. The nominating committee is composed of auto industry media members, supplier CEOs and analysts.

Welcome the new Ferrari F12berlinetta – a true sports car powered by a new superb 12-cylinder engine matched with outstanding aerodynamics, splendid handling and a design worthy of a Ferrari. It is not every year that Ferrari releases new 12-cylinder sports. However, every time that the new Ferrari 12-cylinder sports car is introduced, it always marks the beginning of a new era.

The same was true for the very first car made by the Prancing Horse, the 12-cylinder 125 S, which marked a successful beginning for the Italian sports carmaker. More 12-cylinder models followed, and each of them became legends and icons not just because they are a Ferrari, but because they always stood at the peak of vehicle development in their respective eras, thereby bringing the much desired results for the Italian company.

For instance, the Ferrari 375 America of 1953 was powered by a 12-cylinder derived from the F1 single-seat racer. Another 12-cylinder, the 250 GTO of the 1960s, was known for its fusion of performance and styling.

That decade, Ferrari introduced the 365 GTB4 (1969) “Daytona,” was an epitome of true driving exhilaration thanks to its well-balanced platform. Now, the 375 America, the 250 GTO and the 365 GTB4 are considered as icons, with collectors around the globe considering them as highly value prizes.

It won’t be a wonder if the Ferrari F12berlinetta – which continues the tales of these 12-cylinders – is also considered as another icon since this newest Prancing Horse car marks a new generation of such cars.

While it is considered as the Ferrari with the highest performance – its mid-front V12 engine delivering a whopping 740 hp of max output as well as a terrific 690 Nm of peak torque – the F12berlinetta seamlessly fuses this dynamism with a whole new level of efficiency.

In fact, the F12berlinetta consumes 30 percent less fuel and emits 30 percent lower carbon dioxide than the previous 12-cylinder. After thorough engineering and painstaking efforts, Ferrari was able to create a front-engine car that is very quick while still offering a high degree of driving pleasure and involvement when driven at lower speeds.

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