Ferrari opens its first dealership in Israel

Article by Christian A., on March 31, 2012

Ferrari has recently opened its first official dealership in Tel Aviv, which means that this brand is now represented in 59 nations. The dealership covers a very big area of 2,000 square meters in the city’s business area, overlooking the Ayalon Highway. It comes with a showroom and service centre and its premises also include an exhibition hall that will serve as a Ferrari museum.

For the first time ever, it will also have an Italian café. The public can visit the Ferrari museum for free. The museum displays Ferrari memorabilia, which include production sports cars and racing cars. Some of the highlights are a 1951 Ferrari 166 MM and a 2006 248 F1 car, which was the model used by Michael Schumacher in his last season with the Scuderia Ferrari.

The inauguration ceremony was attended by the Italian Ambassador Mattioli, the Auto Italia Israel management team, Mr Zohar Alon, CEO, Mr Eitan Rechter, CEO of Kardan, Mr. Yoav Horowitz, Chairman of Auto Italia and CEO of Avis Israel. Representing the Ferrari management is Mr Enrico Galliera, Ferrari's Vice President for Sales & Marketing.

Ferrari F12berlinetta is the first to arrive of a new generation of Ferrari 12-cylinders. This car offers unparalleled performance from its new engine, aerodynamics, handing, and state of the art designs.

Every 12-cylinder sports car that Ferrari has introduced since 1947 has always offered something exhilarating. In fact, the 125 S, the very first car, was a 12-cylinder but it shouldn’t come as a surprise since purists see it as the most ideal engine size.

Every time a Ferrari model of this kind makes its debut, a new era begins. There were various 12-cylinder models built in Maranello and they have since gone down in the annals of automotive history. It is all because of their technological expertise and the exceptional results they delivered. For instance, the 1953 375 America had an engine directly derived from the F1 single-seater of that time. The 1960’s 250 GTO boasted a combination of style and performance that was outstanding.

Included in the list is the 1969 365 GTB4, popularly known as Daytona, which is famous for its balanced architecture and design. These cars are among the most sought-after cars by collectors all over the world. Each model has represented a major generational leap forward when it was introduced to the market. That very same trend continues up to this very day with the introduction of the Ferrari F12berlinetta.

Of all the Ferrari models, the F12berlinetta is the best in terms of performance. But its extreme performance is accompanied with benchmark efficiency as well as fuel consumption and emission levels that are 30% lower than those of the previous Ferrari models. Its engineers and technicians face the challenge of creating a front-engined car with top notch performance that will offer the same driving pleasure and involvement at a lower speed.

It is a difficult task because it requires improvements on the design of the 599 GTB Fiorano, which is already known arguably as the most beautiful Ferrari ever. The hard work and determination of the team have led to the production of a car that exudes an excellent new 740 hp mid-front V12 engine that comes with a torque of 690 Nm.

Topics: ferrari, dealer

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