Ferrari planning more hybrid models, CEO Luca di Montezemolo says

Article by Christian A., on August 21, 2013

It appears that LaFerrari will not be the only hybrid model produced that the well-known Italian manufacturer as Ferrari plans to build mode hybrid vehicles. Chairman Luca Cordero di Montezemolo said he doesn’t believe in electric cars, but strongly believes in hybrids. Still, Ferrari also looks to expand its sales beyond vehicles such as licensing merchandise with its prancing-horse logo.

Earnings at Ferrari in the second quarter were helped from product licensing and car customization. Ferrari introduced the Pr1ma clothing lines, with products such as 1,500 euro leather jackets. At the 2013 Frankfurt Motor Show, Ferrari will bring the 458 Speciale, a hardcore version of the 458 Italia.

Delivering 605 hp of max output, the Ferrari 458 Speciale is the most aerodynamically efficient production car ever from the Italian manufacturer and is able to hit 100 km/h (62 mph) in just 3 seconds.

According to Montezemolo, Ferrari will also reduce deliveries by 400 cars this year, to about 6,900 vehicles. Asked if Ferrari is planning more hybrid models, Luca di Montezemolo said that the answer is yes, but without exceeding what customers want.

Just last month, the Ferrari F12berlinetta made its debut at the 2013 Goodwood Festival of Speed. Ferrari also presented a number of vehicles representing the various levels of personalization available such as the FF, Eric Clapton’s SP12 EC and a “Tailor-Made” 458 Spider. All of these were built by Ferrari’s “Special Projects” division.

Tagged as Ferrari’s latest 12-cylinder sports cars, the F12berlinetta boasts of improved levels of downforce and reduced drag figures. It features two new aerodynamic solutions -- Aero Bridge and Active Brake Cooling.

Powering the new F12berlinetta is a 6,266-cc direct-injected V12 engine that provides up to 740 hp of motive power. This direct-injected V12 engine is mated to Ferrari’s 7-speed dual-clutch F1 transmission. This allows the sports car to sprint from zero to 62.5 mph in just 3.1 seconds and achieve a top speed of over 211 mph. While it is considered as Ferrari’s most powerful road-going vehicle so far, the F12berlinetta’s fuel consumption and emissions levels are around 30 percent lower than that those of its predecessor.

The new F12berlinetta boasts of a design penned by the Ferrari Styling Centre in collaboration with Pininfarina. It essentially marries the elegant proportions of Ferrari's V12 vehicles with optimal aerodynamic efficiency. Interestingly, designers and engineers incorporated innovative aerodynamic solutions through "subtraction," instead of adding more elements into the F12berlinetta. The F12berlinetta also marries technology and aesthetics as all Ferrari cars represent a strong connection between form and function.

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Topics: ferrari, hybrid, ceo



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