Ferrari sales dropped 5 percent in 2009

Article by Christian A., on August 29, 2010

In 2009, Ferrari sold 6,250 cars worldwide, a 5% drop compared to the previous year. This is by no means a remarkable feat but it is a far cry from the 35% sales plunge felt in the luxury sports car market.

Ferrari sold 1,467 cars in North America, its largest market, 200 fewer cars than in 2008. In Europe, Ferrari delivered 2,752 units, a 6% drop compared to the previous year.

In particular, Ferrari's main markets in Europe are Italy (655 units sold) and Germany (644 units sold).

Ferrari's new markets have displayed increasing sales. For instance, sales in the Middle East were up 29% to 471 cars. Meanwhile, in the Asia Pacific Region, 2,752 Ferrari cars were sold, a 3% increase.

Japan is still one of Ferrari's top 5 markets worldwide, with 8% of worldwide deliveries. In China, 206 cars were sold. About 60% of the total vehicles sold were California models.

Incidentally, the new 458 Italia did not contribute to 2009 sales, as this model had entered the market after the results were obtained. Last year, Ferrari's market share increased and posted an average worldwide increase of 10%, thus making the company the segment leader.

At the end of last year, consolidated revenues dropped by 7%, reaching 1,778 million euro with its operating profit falling 28% to 245 million euro. Ferrari said that these figures were seriously affected by the weakness of the US dollar because 30% of its sales were made in this currency.

Topics: ferrari, sales

If you liked the article, share on:

Comments

Recommended

A couple of days ago, Ford came out with their pursuit-rated F-150 Police Responder, and we were quite impressed with what it has to offer. And we are pretty sure...
by - July 26, 2017
Aside from fronting Honda’s annual summer tour, pop rock band OneRepublic was also given an opportunity to customize a 2017 Honda Civic Type R. The car is a one-off and...
by - July 26, 2017
Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo...
by - July 26, 2017
Romanian automotive media publication cars.ro earlier said that the new Ford Fiesta will no longer be offered in the United States. Robert Stiller, Ford’s vehicle program manager for the B-segment,...
by - July 26, 2017
The Nurburgring is the one track that many automakers want to hold a record of, because only the best of the best do. This time, a group of extraordinary passionate...
by - July 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries