In 2009, Ferrari sold 6,250 cars worldwide, a 5% drop compared to the previous year. This is by no means a remarkable feat but it is a far cry from the 35% sales plunge felt in the luxury sports car market.
Ferrari sold 1,467 cars in North America, its largest market, 200 fewer cars than in 2008. In Europe, Ferrari delivered 2,752 units, a 6% drop compared to the previous year.
In particular, Ferrari's main markets in Europe are Italy (655 units sold) and Germany (644 units sold).
Ferrari's new markets have displayed increasing sales. For instance, sales in the Middle East were up 29% to 471 cars. Meanwhile, in the Asia Pacific Region, 2,752 Ferrari cars were sold, a 3% increase.
Japan is still one of Ferrari's top 5 markets worldwide, with 8% of worldwide deliveries. In China, 206 cars were sold. About 60% of the total vehicles sold were California models.
Incidentally, the new 458 Italia did not contribute to 2009 sales, as this model had entered the market after the results were obtained. Last year, Ferrari's market share increased and posted an average worldwide increase of 10%, thus making the company the segment leader.
At the end of last year, consolidated revenues dropped by 7%, reaching 1,778 million euro with its operating profit falling 28% to 245 million euro. Ferrari said that these figures were seriously affected by the weakness of the US dollar because 30% of its sales were made in this currency.