Ferrari’s financial results for the first six half of 2011 were discussed during a meeting of its board of directors under the chairmanship of Luca di Montezemolo. On June 30, Ferrari posted outstanding financial results with two indicators attaining record levels. Ferrari recorded revenues of 1,080 million Euros (+19.6%) and 3,577 cars sent to the network, an 11.8% increase over the first half of 2010.
These figures are attributed to the success of the two 12-cylinder limited series (the 599 GTO and the SA Aperta) as well as to the outstanding performance of the 8-cylinder models with the California as the standard-bearer in the GT sector and the 458 Italia as the benchmark in the sports car area.
All of the Ferraris produced were customized by clients who could also take advantage of the new Tailor Made program starting this September. With this program, clients are able to design an individual car by making use of exclusive and unique materials, color and trim with the help of a dedicated team, just as if it had been a bespoke suit.
Ferrari put emphasis on the close links between the road cars and the racing world with “track” versions of the 458, of which 176 were sold for GT competitions throughout the world and the Ferrari Challenge one-make series.
This year, the new Asia Pacific series was presented. Round two took place last Sunday in Shanghai with an audience of 20,000 people. So far, the FF hasn’t contributed to the results. Deliveries of Ferrari’s first four-wheel drive four-seater have just started but it had a successful debut in several markets. Ferrari’s trading profit increased by 19 million to 135 million Euros. Meanwhile, its net profit surged by 23.5% (91.8 million Euros).