Ferrari Store unveils window display for ‘Regent Street Windows Project’

Article by Anita Panait, on April 18, 2012

The Ferrari Store is again throwing its full support to the Royal Institute of British Architect’s Regent Street Windows Project. The project, now in its third year, merges avant-garde architecture with distinct retail design to defy expectations and offer a new approach to the shopping experience. In creating the window installations, architects are instructed to concentrate on the theme of “Play.”

The installations are set to coincide with the London Festival of Architecture. Feix & Merlin architects are in-charge of creating the window display for the Ferrari Store, using ribbons of neon light to highlight and demonstrate the concept of “Play.” The ribbons of neon light are set to seem like travelling across the Store façade in a turbulent pattern, mimicking the smoke trails created in Ferrari wind tunnel.

To spice up the window display, the ribbons are blown from one shape to another, creating the outline of the Formula 1 car in one window and the classic Ferrari Gran Tourismo shape in the other. The Ferrari Store’s window display started April 16 and will end on May 6, 2012.

Ferrari F12berlinetta paves the way for a new generation of 12-cylinders taking the form of a vehicle that delivers revolutionary performance from an outstanding new engine, innovative design and aerodynamics, and unparalleled handling.

Each time that Ferrari launched a 12-cylinder sports car since 1947, something magical happens. Maybe this has something to do with the 125 S, Ferrari’s very first car, and the fact that it was a 12-cylinder. Or perhaps because purists see the 12C as the better engine size. Regardless, each time this kind of Prancing Horse car makes its debut, it signals the beginning of a new era.

Several 12-cylinder models have already been built at Maranello and have gone down in automotive history’s annals because of the results they have delivered and their technological prowess. For example, the 1953 375 America had an engine that was directly derived from the F1 single-seater, while the 1960s 250 GTO was the perfect combination of performance and styling.

Naturally, that list also includes 1969’s 365 GTB4, simply known as the Daytona, which delivered unique driving emotions, thanks to its amazingly balanced architecture. All of these cars and engines are eagerly sought after now by collectors from all over the world, with each one representing a major generational forward leap when it debuted. Today, this story continues with Ferrari’s F12berlinetta, which is not just the carmaker’s latest mid-front 12C model but is also the first in an entirely new generation of this type of vehicle.

In fact, the F12berlinetta is the most high-performance car from Ferrari to ever be built, but it still seamlessly combines benchmark efficiency with extreme performance, delivering emissions levels and fuel consumption that are 30% less than its predecessor.

The challenge for Ferrari engineers and technicians was to come up with a front-engined car that delivers a blazing performance while still being able to provide the same involvement and driving pleasure at lower speeds. It was a hard task for them as it meant they needed to improve on the 599 GTB Fiorano’s design (The GTB Fiorano was deemed to be the most beautiful vehicle that Ferrari has ever made).

However, thanks to their determination and commitment, they have created a car that sports a new and outstanding 740-horsepower mid-front V12 engine, which also delivers a torque of 690 Nm.

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Topics: ferrari

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