Ferrari to add 5 stores to its dealer network in China by end of 2013

Article by Christian A., on April 26, 2012

Fiat's subsidiary Ferrari intends to extend its dealer network in China from 10 to 15 stores by the end of 2013. This move is made to meet the demand in the country, which is the biggest market in the world. China is also where the sales of the automaker increased by 66% to 777 units in 2011, according to an Automotive News Europe that cited Ferrari China Chief Edwin Fenech. Including mainland China, Hong Kong and Taiwan, the Greater China was the automaker's second biggest market in 2011 next to the United States.

The company achieved sales of 1,957 vehicles in the U.S. in 2011, an increase of 8% from a year before. Last year, the Fiat subsidiary achieved record sales of 7,195 units, an increase of 9.5% from 2010. Due to import duties, the gas-guzzler tax and the local sales taxes in China, customers in the country pay 130% more for their Ferrari units compared to the Europeans.

This means that a Ferrari costing 200,000 euros in Italy would cost the equivalent of 460,000 euros in Chinese yuan. The duties and taxes led Chinese purchasers to predominately buy V-8 variants of the California roadster and the 458 Italia coupe, Fenech disclosed.

Since the release in 1947 of its first 12-cylinder sports car, the 125 S, Ferrari has made a milestone every time it comes out with such models. This could be because either the 125 S was a 12-cylinder car or it could be that the traditionalists saw the 12-cylinder as the most excellent engine there is. Regardless of what the actual reason is, each time the brand unveils a new model in this line, it always signals the beginning of a new era.

At Maranello, the Prancing Horse has already released a number of 12-cylinder models. These same models have made their own mark in automotive history not only because of the results they are able to show but also in terms of technological superiority. A good example of this is the 1953 375 America which was fitted with the same engine that was inside the single-seater F1 of this period.

Another example is the 250 GTO which was released in 1960 and which showed a good mix of performance and style. Talking about milestones, the 365 GTB4 has to be included. Nicknamed the Daytona, it was released in 1969 and because of the way it was able to utilize a more balanced platform, it resulted in a more distinct driving emotion. Because of this, all of the models and engines in this range are now highly sought-after by many of the collectors around the world.

This is because each of them embodied a strong generational leap forward after it was unveiled. This is still present even today with the Prancing Horse unveiling the F12berlinetta. This is not only Ferrari’s newest mid-front 12-cylinder model but is expected to start a whole new generation. With the new engine equipped, it showcases a performance like never before seen while exhibiting a pioneering design, excellent aerodynamics, and unmatched handling.

The F12berlinetta may be the model that reveals the highest performance yet but continues to combine excellent efficiency with a thrilling performance. Compared to the prior generation, fuel consumption and emission levels are better by 30%.

For this particular model, both the engineers and the technicians knew that they needed to come up with a front-engined model that delivers extreme performance while continuing to have the same involvement and driving pleasure even when running at low speeds.

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Topics: ferrari, china



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