The Fiat 500 has won Europe’s most prestigious and oldest design award, the “Compasso d’Oro ADI” or the Golden Compass. The panel, chaired by Arturo Dell'Acqua Bellavitis included industry experts from all over the world. The panel selected the Fiat 500 and presented the trophy to Fiat design director Roberto Giolito.
The prestigious nod gave validation to the Fiat 500 in making the best of Italian made products, mixing original and innovative design with advanced engine technology, as well as comfort on board and unparalleled standards. The Fiat 500 has also garnered the five-star EuroNCAP rating and has won more than three dozen international awards since it was launched in mid-2007. This allows the carmaker to prove its standing as a super compact car that’s perfect for city driving but one that also has a worthy platform for a whole range of Fiat Cars to base on.
The 12th generation Fiat 500 wins for the Italian carmaker its second Compasso d’Oro ADI. The first was given to the Fiat Panda in 2004. These two cars represent the best of Italy’s manufacturing competence and design excellence that is future proof as well.
Now the Fiat 500 and the other products that took park in the Compasso d’Oro ADI will be on display to the public. Other products sharing the same exhibit floor will be those that are featured in the 2008 to 2010 triennial of the ADI Design Index yearbook. The yearbook serves as the ADI Golden Compass’ preselection process and has included close to 400 new designs on different objects. These products will be on display at the Pelanda Museo Macro del Testaccio.
Additionally, some 300 products dating back to as early as the 1950s to today will be on exhibit at the Palazzo delle Esposizioni. These products are those that won the "Compasso d'Oro" throughout the years.
First held in the 1950s, the "Compasso d'Oro" is held every three years. It was the brainchild of Gio Ponti and during its early years, the awards were organised by the Rinascente department store. Even then, its aim was to bring to fore the quality and value of Italian design. Control and organization of the award were later handed over to the Associazione per il Disegno Industriale or Industrial Design Association. The ADI has been organizing the awards events since 1964.
Now close to 300 projects have won the award in over its five decades of existence and close to 2,000 products are also displayed as “honorable mentions” at the Historical Collection of the “Compasso d’Oro ADI”. The ADI Foundation now heads the collection. In 2004, the collection was named by the Italian Ministry of Cultural Heritage as a national heritage, saying that the collection has exceptional artistic and historic merits.