Fiat 500 reappears on Top 10 UK best-sellers list in April 2012

Article by Christian A., on May 10, 2012

Around 2,600 units of the Fiat 500 model were sold in the United Kingdom in April, bringing it back to the Top 10 new car registrations list, specifically on the 10th spot. The figure pushed the automaker to overall sales of 3,675 units for the same month, an increase of nearly 25% from the 2,941 the company sold during the same period last year.

Sales from January to April reached 16,734 units, up 9.5% from the same period last year. Private registrations increased by 14.8% in April, and are among the factors contributing to the general rise in new vehicle sales, the Society of Motor Manufacturers and Traders (SMMT) revealed.

Marketing director Elena Bernardelli at Fiat Group Automobiles UK Ltd. commented that it is "wonderful to see" the Fiat 500 in the Top 10 once again. She further stated that this proves "what a great success story this remarkable car has been." He related that the vehicle has "always caught the British public's imagination."

Also, the continuing improvements and new ideas from the automaker all help in placing Fiat 500 as one of the best sellers, she added.

These new ideas and continuing enhancements include the 500C convertible, special style editions, sub-100g/km CO2 levels for further environmental benefits and TwinAir technology. 

The Fiat 500 is available for as low as only £9,960 OTR for the 1.2 Pop. This represents great value for the money. The vehicle is available with a choice of ultra-low emissions Euro 5 powerplants, specifically: 69 bhp 1.2-liter, 95 bhp 1.3-liter MultiJet turbodiesel and 85 bhp 0.9-liter TwinAir.

Designed by Dante Giacosa, the Fiat 500 was first released back on July 4, 1957. This was considered as the closing of a rebirth cycle after experiencing the destruction due to war. It was also at this time that the brand was undergoing a period of significant renewal as the looming end of a product meant the beginning of what would a cycle of victories over the next ten years.

For the brand, this would be one of the brightest periods in its history spanning a century. The same is true with the new Fiat 500. While it does seem to end the remarkable rebirth experience in recent years, the implementation of a new style and the use of innovative technological features meant the start of a lasting expansion process.

Once again, history is about to be made. Indeed, when talking about the new Fiat 500, it is important to highlight the advances that this latest model offers for the first time to its segment. In developing the model, and even the marketing plan, the brand invited enthusiasts from around the world for ideas to this new project. Ideas were sent to the website at www.500wantsyou.com and the brand revealed that at least 3,000,000 individuals participated.

This new cultural strategy is Fiat’s way of putting the relationship of the manufacturer closer to that of the client. What this means is that there is no question that Fiat meets the public’s high expectations as it is now one of the most open organizations there is. Thus in developing this new model, the motor that best summarizes the principle used is, “The 500, the car of the people, by the people.”

This is not a surprise as Fiat has long practiced the tradition of democratizing access not just to technologies but also on content that has never been seen before in this class. However, it is important to take note as well that for those who think the new Fiat 500 is simply a nostalgic and simple reinterpretation of a classic, it would be like limiting the experience, which is rather belittling.

For the brand, it was never about designing a new model that would have the same appearance as the 500. Rather, the brand sought to create a new vehicle that could become the Fiat 500 all over again.

This is why the new 500 marks the beginning on an advanced process in different environments, all of which are considered by many customers today as important. It also ensures where its goals lie with respect to how the brand will be repositioning itself in the future.

In order words, the new 500 pays homage to the original version not just in form but also in function. As a result, it is able to bring up all the memories and emotions that have made these icons immortal, making them go above the typical limiting dimension of its class.

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Topics: fiat, fiat 500, uk, sales

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