Fiat Chrysler cuts Maserati production over expected slowdown in demand

Article by Christian A., on March 21, 2015

Fiat Chrysler Automobiles (FCA) is trimming production at Maserati as demand slows down following record sales in 2014, according to the CGIL union. Federico Bellono, a CGIL union leader, remarked to Automotive News Europe that FCA has already reduced the number of shifts at its Grugliasco site near Turin from 12 to 10 a week.

The site is home to the Maserati Ghibli and Quattroporte. He said that the carmaker has already informed them that workers at the plant will not be working for one of four of weeks until July. Bellono said that FCA is expecting to churn out between 30,000 and 35,000 cars at the 2,800-worker strong Grugliasco site this year.

Maserati posted a 137-percent jump in sales in 2014 to 36,448 units, led by the Ghibli with 23,500 deliveries, and the Quattroporte with 9,500 sales. Maserati also sold 3,500 units of the GranTurismo and GranCabrio models. The United States remained Maserati's largest market in 2014, seeing sales surge 172 percent to 12, according to the Automotive News Data Center.

FCA chief executive Sergio Marchionne remarked at the Geneva auto show that he expected a drop in Maserati's sales volume, saying that they “could not keep on growing” sales of the Ghibli and Quattroporte.

Maserati is planning to hike its product lineup from four cars currently to six by 2018, and achieve annual sales of 75,000 by then. Maserati’s next product will arrive early 2016 in the persona of the Levante SUV, which will be produced at Fiat’s Mirafiori site.

The Italian carmaker posted EUR2.8 billion in revenue in 2014, up from EUR1.7 billion in 2013. It logged EUR275 million in earnings before interest and taxes in 2014, up EUR106 million in 2013.

If you liked the article, share on:

Comments

Recommended

If you see the Aston Martin’s 2018 Vantage, you would think that it is significantly different from most of Aston’s GT lineup. For instance, if the DB11 is a fine...
by - November 24, 2017
Even as Chevrolet is making a huge splash in the industry with the recent launch of the new Corvette ZR1, there may be trouble brewing. Chevrolet has announced huge discounts...
by - November 24, 2017
The 2018 GMC Sierra 2500HD has arrived this week at the snowy mountains in Colorado for its winter long debut. GMC’s tracked Sierra Mountain Concept will be on display at...
by - November 24, 2017
We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries