Fiat S.p.A. and Chrysler Group LLC will be headed by a single management team controlled by Fiat-bred executives. However, Sergio Marchionne, CEO of both companies, will retain oversight of the two automakers in North America.
In a statement, Fiat said that four regional chiefs will lead Fiat and Chrysler operations in North America, South America, Europe and Asia starting on Sept. 1. They will be included in a "group executive council" composed of 22 managers, together with the CEO.
The Fiat side will be represented by 14 executives, including three that are currently with Chrysler. Five of these executives worked for Chrysler before Fiat rescued it through a 2009 bankruptcy. Michael Manley, who manages the Jeep brand, will take charge of increasing sales and profit in Asia.
Operations in Europe, Africa and the Middle East will be managed by Gianni Coda, head of purchasing at Fiat. Cledorvino Belini, the head of Fiat in Brazil, will direct operations in South America, Fiat's most profitable market.
Meanwhile, Saad Chehab, the brand communications chief credited for Chrysler's "Born of Fire" Super Bowl ad, was appointed as head of the Chrysler brand. In addition, he will manage Lancia.
Chehab will replace Olivier Francois, who will now serve as brand chief for Fiat. Francois will stay as the chief creative officer. Manley will keep his top role at Jeep and Reid Bigland will still lead Dodge.
Before the executive committee was created, Chrysler and Fiat executives had closely worked together in their industrial functions, such as engineering, design, purchasing, manufacturing, quality, powertrain and product portfolio.