Fiat Chrysler will drop sub-$25,000 minivans

Article by Christian A., on February 3, 2015

The Dodge Grand Caravan's American Value Package will be soon gone. The bottom end of Fiat Chrysler’s minivan lineup -- carrying a starting price of $22,390, including shipping -- will be replaced by the redesigned 2017 Chrysler Town & Country.

The redesigned Town & Country will have a price range of between around $26,000 and over $45,000, depending on features selected by the customer, Chrysler brand head Al Gardner told Automotive News.

Gardner said the redesigned Town & Country will be offered particularly on the $30,000 to $40,000 range. He remarked that the American Value Package is a very difficult price point to build the technology, the content, the vehicle and the platform. He added that even competing brands cannot build on the price point.

Gardner also added that Fiat Chrysler would love to sell something to customers at that price point, even if may not be a Town & Country. Fiat Chrysler is planning to suspend production at its Windsor Assembly site in Ontario for around three months starting this month to prepare for the output of the next-generation Town & Country. [source: automotive news - sub. required]

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Topics: fiat, chrysler, minivan

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