Fiat is relying on Lorenzo Ramaciotti to make Chrysler models appear at home whether they’re in Milan or Detroit. Ramaciotti, drawn out of retirement in 2007, is the designer of the Ferrari 612 Scaglietti. He is leading the company's initiatives to create a common styling for Chrysler as well as its Italian sister brand Lancia in an effort to reduce costs and increase sales more than double by 2014.
The company is aiming to create a family resemblance in its models ranging from urban subcompacts to spacious minivans.
Ramaciotti, who heads design at Fiat and Chrysler, stated that they are attempting to find an "international language" that could have a place in Italy and the United States.
Sergio Marchionne, CEO of Fiat and Chrysler Group, combined the two companies to create a competitive international carmaker. Lancia and Chrysler are meant to appeal to mid-market consumers to lead a 64 percent increase in group sales to 5.9 million units by 2014.
Fiat is hoping to achieve combined Lancia and Chrysler deliveries of 800,000 units within three years, an increase from the current 300,000.
The merger of the two companies kicked off last June, when Marchionne brought out the U.S. brand from continental Europe to favor Lancia, which depends on sales of compact vehicles in debt-strapped Italy. The Chrysler 300 sedan has been rebadged as the Thema for Lancia. Meanwhile, a minivan is being sold as the Voyager.
The completely redesigned 2011 Chrysler 300 sedan is once again taking on the standard full-size vehicle segment in the United States with its grand-touring performance, elegant styling and class-leading seats as well as attainable value.
It is expected to revive customers’ interest in the standard full-size segment, which has had an annual share of around four percent in the past three calendar years. Chrysler expects the customers for the new Chrysler 300 sedan to have the passion for driving and the interest to convey their creativity and personality through new experiences.
The carmaker designed the 2011 Chrysler 300 sedan to satisfy the demands of these discerning customers for a fun and pleasurable driving experience by blending excellent craftsmanship, remarkable styling and assertive handling, as complemented by state-of-the-art elements and technology. Chrysler is selling the new 2011 Chrysler 300 series sedans in the US in four versions: Chrysler 300, 300 Limited, 300C and 300C AWD.
Likewise, the Luxury and SafetyTec Groups offer high-value content and groundbreaking technologies that should satisfy customers’ specific needs and wants. As expected of Chrysler’s all-new flagship sedan, the 2011 Chrysler 300 has been engineered and manufactured to deliver a luxury sedan experience at par with the best in the world. Thanks to its body structure and chassis, the new 2011 Chrysler 300 is able to deliver a whole new level of capability and refinement that could give its E-segment rivals a run for their money.
Likewise, due to its ultra-rigid structural design, the new Chrysler 300 is one of the quietest sedans in its segment. For instance, the Chrysler 300 boasts of a unibody with enhanced material and structural design as well as dual-pane acoustic windshield and front-door side glass.
The new Chrysler 300 also boasts of two premium-composite underbody panels with over eight feet of acoustic insulation, and body-cavity silencing foam, as well as acoustic wheel-well liners and under-flush rolled-framed doors with triple seals.
Allowing the all-new 2011 Chrysler 300 to deliver excellent handling and refinement is Chrysler Group's second generation E-segment platform that features redesigned front- and rear-suspension geometry and new premium suspension hardware. This suspension system also allows the new 2011 Chrysler 300 sedan to offer a grand-touring performance expected by premium luxury sedans from Europe.