Fiat dealers in the US want more models to make profit

Article by Christian A., on May 14, 2013

Fiat dealerships in the U.S. are becoming impatient as no new meeting date has been set after the postponement of two scheduled talks wherein future products, including the Alfa Romeo SUV, were supposed to be discussed. Several of the 204 Fiat dealers in the U.S. have been having a hard time making a profit while offering multiple versions of the Fiat 500 subcompact.

Dealers are waiting to get additional information from Chrysler and its Italian parent, Fiat S.p.A., about plans for the expansion of products beyond what had been previously unveiled. Fiat left the U.S. market for 16 years but in March 2011, it made its comeback with the opening of 40 dealers and by offering one product, the two-door Fiat 500, known as the Cinquecento outside North America.

Chrysler entered bankruptcy in 2009. After this, Fiat has been overseeing Chrysler, which was being molded to not be as dependent on pickup trucks and SUVs that were not fuel-efficient. The return of the Fiat brand to the U.S. wasn’t included in the bankruptcy agreement. Fiat is the corporate parent. Presently, it owns 61.5% of Chrysler but Sergio Marchionne, the CEO of both companies, aims to purchase the shares left and merge them.

The new chairman of the Chrysler Dealer Council is Gary Brown. He is the owner of a Fiat dealership on Long Island in New York, which is positioned 60 feet from his main store, which offers the higher volume Chrysler, Jeep, Dodge and Ram Truck brands. Brown said that he has total confidence that Fiat dealers will succeed in the long run even as he is one of those who are struggling to sell just one car style.

New Fiat 500C, which was first unveiled at the Geneva Motor Show in 2009, pays homage to Fiat’s original 1957 Fiat 500 in that it features a fabric roof. However, it also offers innovative solutions when it comes to mechanical design, comfort, and engines. All these are in line with the authentic Fiat tradition of providing customers access to segment-firsts in terms of both technology and content.

In Italy, people can take the new Fiat 500C for a test drive starting July 4, 2009, which happens to be the Fiat 500’s birthday and which marks the second year since the launch of the Fiat model that raised the bar in safety, comfort, features, and technology.

Fiat 500C was created by Centro Stile Fiat design center by interacting with Cinquecento enthusiast communities and reinforcing the 500C’s position as “a car by the people and for the people,” using a typical open-source approach. This approach is done by evolving a successful product continually based on user input.

Starting from the saloon model, the 500C’s introduction of its soft top doesn’t change its winning characteristics, such as its four very comfortable seats and its great boot capacity. However, it added new functions that promote more enjoyment, such as the easier access to its boot even with the soft top fully opened, thanks to parallelogram hinges.

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Topics: fiat, dealer, profit



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