Fiat delays reintroduction of Lancia in the U.K.

Article by Christian A., on August 27, 2010

The plan of the Fiat Group introduce its best brand Lancia again to the UK outlet next year has been indefinitely postponed. "Given the current global economic crisis, Fiat Auto has taken the decision to delay the reintroduction of the Lancia brand in right-hand-drive markets beyond 2009,"Fiat stated in an interview. 

An insider in the Fiat UK company informed us that there is currently no fresh schedule in place for a later roll-out in the UK either. "Right now it would be ill-advised to commit to a date on any relaunch of Lancia in Britain."

The source continued to imply that the latest Delta which costs more than £20,000 was not the right car for the time being, and that reopening the Lancia marquee with it at present just wouldn't make sense.

The insider insisted that work would keep going backstage to gather more UK dealers onboard for a possible reintroduction. "Our work to prepare the ground for Lancia to come back won't be wasted. We simply have to wait for things to get better."

Concerning the possible joint UK roll-out with the arrival of the new Ypsilon supermini, which is foreseen to start right-hand drive manufacture in early 2010, the source informed Autocar that "all things are possible."

The Fiat insider was not informed if deposits for the Lancia have been made for UK deliveries of the new Delta next year, but assured that if there have been any, that they would be returned.

Topics: fiat, lancia, uk

If you liked the article, share on:

Comments

Recommended

Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
It has been six years since Lexus introduced the current generation of the CT 200h hybrid. For the 2018 model year, the current CT 200h lives through with some minor...
by - August 15, 2017
What happens when an auto company finds that a certain offering is not selling enough to make a good business case? Continuing to build and sell such vehicle would only...
by - August 14, 2017
It looks like that Audi is in the final stages of finalizing its new Audi Q8 sports utility vehicle. While the German premium carmaker has yet to reveal the looks...
by - August 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries