Fiat expects 500X SUV to sell better than 500 in North America

Article by Christian A., on November 25, 2014

Fiat Chrysler Automobiles is expecting its Fiat 500X SUV to gather more demand than the 500 minicar in North America, according to senior executives at the carmaker. Fiat Chrysler expects the 500X to catch the attention of buyers seeking for a ride lager than 500.

Jason Stoicevich, head of Fiat in North America, told Automotive News in an interview at the Los Angeles Auto Show that a major reason for consumers to reject the 500 was its size. As the 500X is basically larger than the 500, it is expected to outsell the smaller version.

Fiat will commence sales of the 500X in Europe in the first quarter of 2015, and in the United States the following quarter. Fiat Chrysler plans to offer the 500X in 100 global markets, relying on a strong US performance.

North America currently accounts for 60,000 of Fiat's 1.6 million in annual vehicle sales, a number dubbed by brand chief Olivier Francois as “marginal.” But for the 500X, its sales volume in North America won’t be marginal, Francois said.

The Fiat brand returned to the US in 2011, following a 16-year absence, and just needed much less time than Mini or Kia to top 40,000 sales.

But the Fiat 500 reached its peak in 2012 and dropped 18 percent a year after. On the other hand, the brand just fell 1 percent in 2013. Fiat is seeing a good chance to hike volume in the US Northeast with the 500X, since the SUV features all-wheel-drive capabilities.

If you liked the article, share on:

Comments

Recommended

Just a couple of days ago, BMW published an image of their long term plan for the next couple of years, and this includes electrifying most of their cars. We...
by - December 13, 2017
McLaren’s special department, the McLaren Special Operations (MSO) team, has created a unique colour that is a tribute to the home of the automaker’s founder, Bruce McLaren, in Surrey, England....
by - December 13, 2017
Autonomous cars are now becoming more of a reality as carmakers and their partners continue the development of self-driving technologies. Connected vehicles now actually exist but auto companies see that...
by - December 13, 2017
There may be several owners of the Ford Focus RS who have experienced seeing white smoke coming out from the exhaust of their performance-laden hatchback. Now, the American carmaker has...
by - December 13, 2017
Porsche has been making a killing in terms of sales with its two luxury sports utility vehicles, the compact Macan and the midsize Cayenne. While Porsche is known for its...
by - December 13, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries