Fiat hopes to increase Fiat 500 sales with Abarth model

Article by Anita Panait, on March 8, 2012

Judging from the sales of the Fiat 500, it seems that the reception given to the little Italian car wasn’t exactly warm. Fiat’s US dealers were just able to sell 19,769 Fiat 500s in 2011, and only 5,138 units for the first two months this year. US consumers were just not impressed with the Fiat 500, which could only offer 101hp of power.

Fiat, however, may just have the right solution for its low sales problem -- the Fiat 500 Abarth.The latest Fiat 500 model, which arrived at dealers’ showrooms this spring, has better specs and figures than the base model. The Fiat 500 Abarth is the creation of an automobile designer that started tuning Fiats in the late 1950s.

Abarth, who founded carmaker Abarth & C. SpA, was responsible for developing performance parts for the popular Fiat Cinquecento (500). Fiat bought his company in the early '70s, with Abarth retaining its name as Fiat's performance brand. 

As for the 2012 Fiat 500 Abarth, the company will roll out the first units to dealers later this month and early this year. The 2012 Fiat 500 Abarth is powered by Fiat's MuliAir turbocharged 1.4-cylinder engine that offers 160hp of output and 170 pounds-feet of torque, which is 73% higher than the base Fiat 500 car.

Aside from the engine, Fiat also made sure that it gave the Fiat 500 Abarth all other enhancements that suit the newfound glory of the car – stiffer shock absorbers and springs for better handling, improved brakes, and faster steering. 

Fiat also fitted sticky tires and other performance enhancements to the Fiat 500 Abarth, which is aimed to rival Volkswagen GTI and the Mini Cooper. Already receiving good reviews before the roll out, the Fiat 500 could be acquired for just $22,700, including freight.

If you liked the article, share on:

Topics: fiat, fiat 500, abarth, sales

Comments

Recommended

Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Tesla revealed that with its new Semi, truck drivers can expect better experience especially with heightened safety and the lower cost of transporting cargo. Indeed, the cabin of the new...
by - November 19, 2017
November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries