Fiat is taking its sweet time to relaunch Alfa Romeo in the United States

Article by Christian A., on June 29, 2012

Fiat is taking its sweet time to make sure that the relaunch of Alfa Romeo in the U.S. will proceed without a hitch. There’s a lot riding on its success. Aside from cementing CEO Sergio Marchionne’s reputation, it will also justify the Chrysler acquisition. The U.S. relaunch plan for Alfa Romeo has been an idea that the company has been tossing around for quite some time.

According to Tom Lesko, president of the Alfa Owners of New England Club, Lesko wanted to dub the club's 2004 annual Alfa extravaganza as the Il Ritorno or The Return. However, Marchionne delayed the relaunch and it experienced another delay after Fiat acquired Chrysler in 2009. Lesko said that they had to revise the name of the event and instead, they celebrated the Giulietta Jubilee. Lesko was talking about the Nuccio Bertone-designed coupe that was introduced in 1954.

What Alfa Romeo is preparing to launch in early 2013 is the low-slung Maserati-built 4C model. It is targeted at attracting buyers away from those considering the BMW Z4, Mercedes Benz SLK and Porsche Boxster.

The difference with this relaunch is that Fiat can tap into the Chrysler dealer network, factories and car platforms as it works to make Alfa Romeo a truly global brand. The relaunch could go either way – whether to be another bright spot in Fiat-Chrysler turnaround or a blemish on Marchionne’s impressive track record. If things go as planned, Alfa Romeo could be comparable to Audi, which made up 40% of parent Volkswagen Group's operating profit in the first quarter and which has also served as the technology leader for VW.

Exemplary performance, one-of-a-kind handling, and excellent aerodynamics and style that represents the classy features of the Alfa Romeo heritage – these are the perfect words to describe the latest Alfa Romeo 4C. It’s a vehicle that never compromises performance and encourages drivers to savor the thrill.

Alfa Romeo 4C is light to drive, and is a vehicle that has been made to deliver a superb driving experience. The vehicle conveys an effortless elegance that stems from a perfect combination of form and function. Its size and layout right away shows one of the prettiest coupés ever, the Alfa Romeo 33 Stradale. Similar to the famous 33 Stradale, the 4C is built to provide extensive functional and mechanical needs. Its exterior aerodynamics embraces the engine and chassis with neat and essential covers.

Made by Alfa Romeo engineers and built at the Maserati plant in Modena, this stunning coupé that houses two racing bucket seats utilizes parts and design improvements like aluminum, carbon, and back-wheel drive that is rooted from the 8C Competizione together with technologies from Alfa Romeo's new models. These have all been completely reimagined to maximize the latest car's athletic appearance. Evidence of that can be seen in the latest 1750 Turbo Petrol with aluminum block and direct injection, the elegant new-generation "Alfa TCT" dry twin clutch automatic transmission and also the Alfa DNA driving mode selector with the new Race option.

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