Fiat launches Facebook You Wear app for Fiat 500

Article by Anita Panait, on July 22, 2013

Fiat UK is launching a new Facebook App dubbed ‘You Wear,’ which analyses tagged photos to discover what color a user wear most, what that might mean, and what color Fiat 500 one is best matched with. More than half a million custom specification combinations is available for the Fiat 500, and more has been added due to the introduction of the Fiat 500 Spring/Summer collection range.

The “You Wear” app helps potential customers select the Fiat 500 color combos that best suit them. One can access the app on Fiat UK’s Facebook page or at apps.facebook.com/fiatyouwear. The app will scan 25 of a user’s most recent Facebook photos, and will then produce a personality analysis and a car color match.

The App will then publish the results so that friends could see and be invited to play. Those who used the Fiat 500 You Wear app have a chance to win in a prize draw one of 50 High Street shopping vouchers as well a grand prize of a VIP experience at London Fashion Weekend in September 2013.

Fiat 500 You Wear App has been developed in collaboration with Karen Haller, who is considered as one of the leading authorities in the field of applied color psychology. She examines the psychological traits that help define what colors people are attracted to as well as its meaning about their personality.

Haller remarked that the Fiat 500 You Wear App is a “great way” find out what one’s favorite color says about his personality, adding that a user may be able to discover something new about himself.

On the importance of knowing what colour best suits you, Karen Haller commented: “A fun Facebook App is a great way to find out what your favourite colour says about your personality and maybe find out something about yourself you may not have known. When you are spoilt for colour choice, as with clothes or a car with so many options like the Fiat 500, this App helps you find out what colour best matches your personality. “In today’s world we want to be able to express ourselves, so it’s great that the Fiat 500 range gives us such variety of colour with which we can express our personalities. Other than your clothes, what else allows you to express your personality to the outside world and get noticed more than the car you drive?”

Fiat has been around for more than half a century. On July 4, 1957, the Fiat 500 was introduced to the world by Dante Giacosa. It marked not merely a birth of a line of automobiles, but also a rebirth for a brand that knew it had to diversify its range of products and sustain its success in the market. This birth and rebirth signaled one of the most successful periods in the history of Fiat, and this success has been replicated many times over by the company.

Fiat seeks to write a new chapter in its storied history with the release of the new Fiat 500. Similar to what happened in 1957, the new Fiat 500 signals a birth and rebirth for the brand and the company. The new Fiat 500 is not merely a rehash or reinterpretation of the original. Rather, it manages to make its mark in contemporary times by introducing a fresh design that does not totally deviate from the look of the quintessential Fiat 500.

The new Fiat 500 is a product of the technological and design expertise of Fiat which is at par with the world’s best. It features outstanding innovations that ensure the Fiat 500 is not only a car of the present, but is capable of taking the brand to the future. It has been built for optimum and efficient performance under varied driving environment. But at the end of the day, the Fiat 500 will always be known as an automotive icon and classic. That alone makes the new Fiat 500 an attractive proposition even for present day car enthusiasts.

Topics: fiat, fiat 500, app, facebook

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