Fiat may offer all its brands, models in India to widen market share

Article by Anita Panait, on May 25, 2012

Fiat SpA is open to offering all its vehicle brands in India, Enrico Atanasio, future managing director of Fiat’s Indian operations, divulged to Reuters. Atanasio said Fiat India is open to importing, assembling or manufacturing any of the group's brands in the country. He said that they are currently assessing what brands and models, including Chrysler, to offer in India. 

Atanasio, who currently sits as Fiat India’s head of commercial operations, also told Reuters that he will take over as managing director of the unit within the next few weeks.  Atanasio said Fiat India intends to open over 100 showrooms by the end of 2014, and is considering bringing in Chrysler, Jeep, Fiat Commercial and other brands to India in order to increase its “unsatisfactory” market share in the country.

Fiat India’s future managing director said the company aims to expand beyond its current lineups in the compact and mid-range sedan segments. He added that the company will look at other segments once they reach the target of opening around 110 showrooms across the country’s 70 cities within the next 18 months. 

Fiat had just terminated a six-year distribution agreement with Indian carmaker Tata Motors, and following its announcement of the matter, the company opened its first two Fiat-only showrooms.  Fiat’s vehicles used to be displayed and sold alongside Tata cars in joint showrooms. Atanasio said the company aims to phase out Tata-Fiat joint showrooms within 18 months, migrating to dedicated Fiat showrooms in the process.

If you liked the article, share on:

Topics: fiat, india

Comments

Recommended

Before the W177 goes on sale in 2018, Mercedes-Benz had to go back to the drawing board to check on the A Class’ interior. This is because the new model...
by - November 24, 2017
If you see the Aston Martin’s 2018 Vantage, you would think that it is significantly different from most of Aston’s GT lineup. For instance, if the DB11 is a fine...
by - November 24, 2017
Even as Chevrolet is making a huge splash in the industry with the recent launch of the new Corvette ZR1, there may be trouble brewing. Chevrolet has announced huge discounts...
by - November 24, 2017
The 2018 GMC Sierra 2500HD has arrived this week at the snowy mountains in Colorado for its winter long debut. GMC’s tracked Sierra Mountain Concept will be on display at...
by - November 24, 2017
We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries