Fiat may offer all its brands, models in India to widen market share

Article by Anita Panait, on May 25, 2012

Fiat SpA is open to offering all its vehicle brands in India, Enrico Atanasio, future managing director of Fiat’s Indian operations, divulged to Reuters. Atanasio said Fiat India is open to importing, assembling or manufacturing any of the group's brands in the country. He said that they are currently assessing what brands and models, including Chrysler, to offer in India. 

Atanasio, who currently sits as Fiat India’s head of commercial operations, also told Reuters that he will take over as managing director of the unit within the next few weeks.  Atanasio said Fiat India intends to open over 100 showrooms by the end of 2014, and is considering bringing in Chrysler, Jeep, Fiat Commercial and other brands to India in order to increase its “unsatisfactory” market share in the country.

Fiat India’s future managing director said the company aims to expand beyond its current lineups in the compact and mid-range sedan segments. He added that the company will look at other segments once they reach the target of opening around 110 showrooms across the country’s 70 cities within the next 18 months. 

Fiat had just terminated a six-year distribution agreement with Indian carmaker Tata Motors, and following its announcement of the matter, the company opened its first two Fiat-only showrooms.  Fiat’s vehicles used to be displayed and sold alongside Tata cars in joint showrooms. Atanasio said the company aims to phase out Tata-Fiat joint showrooms within 18 months, migrating to dedicated Fiat showrooms in the process.

Topics: fiat, india

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