Fiat, SRT have almost accomplished their quota of U.S. dealerships

Article by Christian A., on February 12, 2013

Fiat and SRT, the two boutique brands of Chrysler, have almost accomplished their quota of U.S. dealerships. The two brands have been building up their dealer networks during the past several months. The SRT brand has made deals with 430 dealerships to offer the last Viper supercar, which is a bit more than the automaker had expected.

Chrysler continues to receive dealership requests to sell the Viper. However, they will need to wait until the 2014 model year to get their hands on the car. To get certification to sell the Viper, SRT dealers have to pay a $25,000 fee and undertake specialized training. Chrysler is planning to make around 2,000 units of the mostly hand-built SRT Viper annually.

In addition, Chrysler's Fiat brand is expanding its dealer network and presently has 201 dealers in the U.S., exceeding its 200 store target. Olivier Francois, the head of the Fiat brand worldwide, said that expansion is one of the primary reasons that Fiat was able to increase its sales 121% to 43,772 units in 2012.

Francois told Automotive News that it took Mini seven years to reach 44,000 units in the U.S. He cited its excellent 121% growth. Nevertheless, Fiat has ample of room to expand. It still doesn’t have much of a presence in numerous big markets such as Baltimore, San Francisco and Washington, D.C.

Topics: fiat, srt

If you liked the article, share on:

Comments

Recommended

Here comes Blue Arrow, a Porsche 911 (991) Turbo S tuned by Edo Competition that is even quicker and faster than the 911 GT2 RS. Moreover, it is definitely the...
by - July 24, 2017
Earlier this year, Ford had already begun deliveries of the Ford GT. However, the company has been experiencing some delays at their facility in Canada. This means that the next...
by - July 24, 2017
BMW has given the 2018 1-Series a facelift, and they have just released a ton of new photos and a couple of videos to show us what it’s got. Nevertheless,...
by - July 24, 2017
When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries