Fiat Strada will not be available in the United States, although it should

Article by Christian A., on May 21, 2012

The Fiat Strada won’t be available in the U.S., according to a Chrysler spokesman. Already, several people in the industry have expressed their dismay at this news. For this year, Fiat is offering the Brazilian-built runabout at Europe. These lifestyle pickups such as a properly packaged Ram- or Jeep-branded Strada are likely to be received well by the Americans.

Sales in the small-truck segment, which were previously dominated by the Ford Ranger, Toyota Tacoma, Chevy S10, and Dodge Dakota, have been declining during the past several years. However, the Tacoma (the last truck in the lone segment not going belly up in the U.S.) is doing well with 110,705 units sold last year. However, this isn’t exactly phenomenal.

Dealerships continue to sell a few Rangers, Dakotas, GMC Canyons and S10 successor Chevy Colorados; however, the Strada isn’t quite the same as the other small trucks. It is a lot like the currently discontinued Subaru Baja or it may be a throwback to the Chevy El Camino. It is very similar to its counterpart -- the long-departed Ford Ranchero.

What it has going for it is that pickups are chosen by people who need it for those times when they have to carry huge loads but then most of the time, they don’t haul anything at all. Most of the time, not all the five or six seats of the minivan would be taken but they’re being marketed for those times that they are. [source: Autonews]

Topics: fiat, united states

If you liked the article, share on:

Comments

Recommended

The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries