Fiat to start Maserati Levante production in 2015

Article by Anita Panait, on March 10, 2014

Fiat Chrysler Automobiles is planning to commence production of bodies for the new Maserati Levante at its Mirafiori site in Italy in 2015, said chief executive Sergio Marchionne. The revival of the luxury brand as well as the relaunch of the Alfa Romeo marque is vital part of Fiat's efforts to turn around to profitability in Europe by 2016.

In 2013, Maserati tripled its trading profit and more than doubled its deliveries to 15,400 vehicles.  That is still a long ride for a target of 50,000 Maserati sales by 2015 and also not enough on its own to transform Fiat's bottom line. Analysts, however, that Maserati's hiked profit means good news for the revival of the Alfa Romeo brand.

"We are getting Mirafiori ready for production (of the Maserati SUV). The first bodies are expected for 2015," Marchionne remarked on the sidelines of the Geneva auto show. Fiat originally planned to build the Levante in Detroit, but Marchionne said in 2013 that it would produce the Maseratis and Alfa SUVs in Italy.

Likewise, Marchionne recently said that production of the Maserati Alfieri coupe – which prototype was unveiled at the show -- could start within 28 months if it decides to go ahead with the concept car.

"The platforms and motors are there," Marchionne said. "Technically, production could start in 24-28 months." The success of a Maserati-Alfa Romeo revival will determine whether Fiat could survive a slumping European market, enabling the carmaker to revive idled site in Italy and reinstate workers placed on temporary layoff schemes.

If you liked the article, share on:

Comments

Recommended

When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries