Fiat’s Serbian factory expects to deliver 150,000 vehicles in 2013

Article by Christian A., on March 25, 2013

Six-month orders of the Fiat 500L minivan in the U.S. through February have surpassed the target, according to Antonio Cesare Ferrara, head of Fiat Automobili Srbija. As a result, its plant in Serbia estimates that it will be able to deliver 110,000 to 150,000 vehicles this year. From September to February, the orders that Fiat received for this model totalled to over 40,000 cars.

Ferrara said that it continues to produce different versions of the 500L model, which include a U.S. version. Ferrara added that its orders are slightly higher than the target. Fiat will continue to invest in its vehicle-manufacturing joint venture with the government in Serbia and will add over 600 jobs to 2,500-strong workforce.

He said that this plant in Kragujevac sends out most of its cars to western Europe and that it could get customs-free access to the Russian market if Serbia convinces Russia to widen their free-trade arrangement to include vehicles. He said that production is sure to grow if it can offer its vehicles in Russia without customs.

The 500L started selling in Europe last November as a replacement for the Idea small minivan. The vehicle is expected to be launched this June in the U.S. Scheduled for release in April and May are a crossover version dubbed the 500L Trekking and a seven-seat option named the 500XL. Fiat invested one billion euros for enhancements to the Kragujevac plant, which produced Yugo cars previously.

Fiat 500L is not just comfortable and functional, but it is also cool, expressing Italian style with a distinctive look. The car also interprets the brand’s unique ability to conceptualize and design vehicles that are innovative both in form and substance. Substance turns into a space-efficient concept, which distinguishes the most innovative Fiats throughout the company’s carmaking history.

Fiat’s 500L is the brand’s new interpretation of its “simply more” philosophy, which is applied to its Multispace concept. Moreover, the Fiat 500L reformulates and reinvents the category of compact vehicles for the modern family and it does so in an emotional manner by developing in unprecedented forms some of Fiat 500’s stylistic details.

Furthermore, the Fiat 500L’s recognizable features refer to a peaceful and non-aggressive object conveying charm and foretelling a harmonious layout for urban environment and landscape. These features are also characterized by a body design that favors gentler forms by excluding edges and taut lines.

When you look at the new Fiat 500L, you realize that the car’s iconic nature forms the entire project’s real matrix. The car, developed within the Fiat B segment platform’s context, is an innovative vehicle that addresses a broader and more diversified customer base as well as aims to set higher standards in on-board space and comfort. As a result, you have a highly functional vehicle that’s able to offer quality and to "converse" with users.

Topics: fiat, production

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