First 2013 SRT Viper fetches $300,000 at Barrett-Jackson Auction

Article by Christian A., on June 26, 2012

The first 2013 SRT Viper was sold via an auction that benefits the Austin Hatcher Pediatric Cancer Foundation. The winning bid was for $300,000. The bidding process began last April. The unit shown on the stage of Barrett-Jackson’s auction in Orange County, California, was not the actual first “saleable” SRT Viper.

Rather, it was a late-stage prototype that accurately shows what the recipient’s vehicle will be. The winning bidder also gets an SRT Track experience. According to Beth Paretta, SRT’s marketing manager, she was excited upon first meeting Jim Osborn, the co-founder of the Austin Hatcher Foundation.

She also expressed delight at re-introducing the iconic supercar back into the American Le Mans Series. Barrett-Jackson CEO Craig Jackson said that the first new car he bought was a 1997 Viper while his second was a 2003 Viper.

Bidding started at $20,000 but it quickly climbed and landed six figures after several seconds. The bids only started to slow down when they approached the $200,000 range.

The final bid was $300,000, which is very impressive but is far from the $1 million winning bid in 2008 for the first production Chevrolet Corvette ZR1, bought by Chevrolet dealership owner Dave Ressler. The United Way of Southeast Michigan benefited from the proceeds of this auction.

All-new SRT Viper was launched at the NY International Auto Show in 2012, signaling its much- anticipated high-performance sports car market comeback.

This 5th generation American-built, two-seat supercar was deliberately evolved so as to include superior craftsmanship, ergonomic improvements, and a host of cutting-edge technologies, while also respecting its legacy of outright performance.

Ralph Gilles, President and Chief Executive Officer - Street & Racing Technology Brand & Motorsports at Chrysler Group LLC, said that after a period of uncertainty, the Street & Racing Technology brand’s hand-built flagship supercar is now back and is ready to dominate the world of performance cars. According to him, beyond being the new SRT brand’s flagship, the 2013 Viper is going to prove that they simply wouldn’t allow Chrysler’s performance icon to die.

A special group of performance car enthusiasts within the company as well as across Viper Nation has willed the supercar to live on, he added, and the SRT team under their new leadership was challenged to continue the Viper as well as to deliver a world-class supercar that showcases the best they have to offer.

For the model year 2013, two new Viper models are going to be hand-built at the company’s assembly plant in Detroit. The Conner Avenue facility has been the Viper’s home since 1995. Both the SRT Viper and the SRT Viper GTS versions offer new exterior and interior designs that incorporate premium materials as well as new exterior surfaces that feature aerodynamically functional details.

These details are integrated beautifully into the aluminum and high-tech carbon fiber skin. On the inside, engineers and designers tried their best to rethink all touch points then upgrade all of the technologies and material appointments.

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