First all-electric Bmw ActiveE delivered in the United States

Article by Christian A., on January 18, 2012

BMW has begun the delivery of its first all-electric ActiveE in the U.S. as it begins the next chapter in its electromobility strategy. Tom and Meredith Moloughney, who are included in the inaugural MINI E pioneers in 2009, were recently given the keys to a BMW ActiveE by Ludwig Willisch, President and CEO of BMW of North America. They could officially be named the first ActiveE Electronauts as they started their two-year lease.

Moloughneys are the first of the 700 BMW Electronaut households, which will get a BMW ActiveE for a two-year lease period. The deliveries will be accomplished within the next several weeks. Through the BMW ActiveE lease period, feedback will be gathered as part of the development of the BMW i3 that will arrive to the market in 2013.

This was the same approach used with the MINI E, which offered precious insight into how life is with an EV. BMW describes the ActiveE as the only car that is “100% Electric and 100% BMW.” It boasts of a performance and efficiency that’s to be expected from The Ultimate Driving Machine. Powered by an engine that could deliver 170 hp and has a maximum torque of 184 lb-ft, the BMW ActiveE could sprint from a standstill to 60 mph in less than nine seconds.

When fully charged, its recently developed lithium-ion batteries offer a driving range of up to 100 miles. For just $499 per month for 24 months and a down payment $2,250, the BMW ActiveE is for lease in Los Angeles, San Diego, San Francisco, Sacramento, New York, Boston and Hartford. Those who want to lease one of the 700 BMW ActiveEs arriving in the U.S. may go to for further details.

BMW ActiveE is designed for efficiency. When the driver’s foot comes off the accelerator, the motor instantly adapts to generate electricity from kinetic energy. This electricity is supplied back to the vehicle battery, while the vehicle is simultaneously slowed down by creating braking torque. The energy recuperation process augments the range by approximately 20 percent.

ActiveE is the first BMW Group electric vehicle to feature an 'intermediate’ accelerator pedal position. This allows the car to utilise its own kinetic energy for propulsion, obviating battery energy consumption. It can be thought of as a 'gliding' mode. By contrast, conventional electric vehicles started to brake automatically when the driver’s foot eased off the accelerator. The car’s range can be lengthened further by going into the ECO PRO Mode. Here, drive configuration and comfort function adjustments are made, resulting in even less energy usage and greater driving efficiency. Specifically, less energy goes into heating and air conditioning systems, as well as the accelerator even though it retains the same distance traveled.

BMW ActiveE adapts the same sportive design seen in the conventionally-powered BMW 1-Series Coupé but adds circuit inspired graphics, a bonnet scoop and a closed rear apron distinguished by the absence of exhaust pipes. Interiorly, the seats are upholstered with Pearl Grey Dakota leather with Blue contrasting seams, while the instrument cluster is modified to include the main electric drivetrain indicators. Thus, its displays show remaining battery charge level, energy usage and energy recuperation instead of the conventional fuel gauge and rev counters.

The electric vehicle is versatile when it comes to energy sources and can actually be charged from almost any electrical supply. Overnight charging is possible through an ordinary outlet. Using a 32-ampere wall box takes five hours.

Press Release

BMW Delivers First All-Electric ActiveE in the US

BMW today delivered the first all-electric ActiveE in the US and began the next chapter in its electromobility strategy. Ludwig Willisch, President and CEO of BMW of North America presented the keys to a BMW ActiveE to Tom and Meredith Moloughney who will begin their two-year lease today. As one of the inaugural MINI E pioneers in 2009, today they officially became the first ActiveE Electronauts.

"Calling the Moloughneys Pioneers is very appropriate because they have shown the world that an electric vehicle can absolutely serve one's daily driving needs without compromise," said Ludwig Willisch, President and CEO of BMW of North America. "We learned a lot from all of our experience with the MINI E and we are looking forward to learning more in these next two years with the BMW ActiveE as we prepare for the launch of the first BMW i models in 2013. We are pleased that Tom and Meredith have agreed to stay with us on this journey."

The BMW Group's electromobility development strategy began with the MINI E Field Trial in the summer of 2009. When the MINI E trial program began, one of the main open questions was, could a private individual live with an electric vehicle on a daily basis without changing their driving habits? The MINI E pioneers proved without a doubt that not only could it be done, but that doing so required no change in their daily routine, with the exception of plugging-in instead of stopping at the gas station. No one has proven the viability of an EV as daily transportation more conclusively than the Moloughneys, who logged over 72,500 miles in MINI E # 250 in just two-and-a-half years. That is as much driving as the typical American driver does in five years and they did it without burning so much as an ounce of gasoline.

The Moloughneys today became the first of what will be 700 BMW Electronaut households who will lease a BMW ActiveE for a two year period. Deliveries will continue over the next several weeks. As the MINI E provided valuable insight into life with an EV, the BMW ActiveE lease period will again be used to gather feedback that will be part of the development of the BMW i3 which will come to market in 2013.

The ActiveE is the only car that is 100% Electric and 100% BMW, providing the performance and efficiency everyone has come to expect from The Ultimate Driving Machine®. With output of 170 hp and maximum torque of 184 lb-ft from a standstill, The BMW ActiveE accelerates from 0–60 mph in under nine seconds. Newly developed lithium-ion batteries facilitate a driving range of up to 100 miles on a full charge.

The BMW ActiveE will be available for lease in the metropolitan markets of Los Angeles, San Diego, San Francisco, Sacramento, New York, Boston and Hartford for $499 per month for 24 months with a down payment $2,250. Anyone in those markets interested in leasing one of the 700 BMW ActiveEs coming to the US should visit

project i - research and development of tomorrow's mobility.

The BMW ActiveE is the BMW Group's next step towards an emission-free, mass-produced electric vehicle. Within the framework of project i, the BMW Group is carrying out research and development work on the development of electrically powered vehicles. The next step will be the BMW i3 due to launch in 2013. It will be designed to meet the demands of a sustainable mobility solution for congested urban areas. For this reason, the drive components and battery technology that will be used in the BMW i3 are being tested in the BMW ActiveE.

Ongoing field tests involving more than 600 MINI E cars, including 450 in the US, have already provided vital knowledge about the demands on future electrically powered production vehicles. Beginning with year in the US, Europe and China, a test fleet of over 1100 BMW ActiveE vehicles, produced at BMW's Leipzig plant, will provide further valuable insights into the everyday use of the vehicle. The findings will serve to deepen the knowledge already gained on the everyday use of electric vehicles and to learn more about customer requirements. The feedback from customers testing the MINI E and the BMW ActiveE will be fed directly into series production of the BMW i3, which will be launched in 2013.

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