Infiniti rolled off Tuesday, May 14, 2013, the first Infiniti Q50 premium sports saloon from its Tochigi production site in Japan. The official off-line ceremony was presided over by Nissan president and chief executive Carlos Ghosn and Infiniti president Johan de Nysschen. The Infiniti Q50 is the first of the premium carmaker’s new generation vehicles.
The Infiniti Q50 premium sports saloon, which was unveiled at the North American International Auto Show in Detroit in January 2013, sets new benchmarks in the areas of emotive styling, advanced technology and performance and is considered the heart of Infiniti’s bold new model line-up.
Ghosn expressed gratitude to Infiniti’s production team at Tochigi and underlined their global reputation for industry-leading production expertise. He added that year after year, Tochigi sets the “benchmark for manufacturing quality standards.”
Ghosn likewise remarked that with the Q50, the Tochigi team demonstrated their skill and expertise, proving “the power of Japanese monozukuri.” De Nysschen, meanwhile, remarked that the Q50 was the “opening salvo” in Infiniti’s new product portfolio under the “Q” naming structure launched in December 2012.
He remarked that the first Infiniti in the new line-up had to reflect the brand’s core values of “seductive design, passionate attention to detail, precision in fit and finish, exhilarating performance and a provocative challenge to the status quo” – all of which were achieved by the Q50.
He noted that the Q5 is the first step in the launch of Infiniti’s global expansion plan. Playing an active role in the testing and evaluation program of the Q50 is three-time Formula One World Champion Sebastian Vettel and Infiniti’s Director of Performance.
The new Infiniti Q50 has added a new dimension to the premium style – including the outstanding presence and proportions – that Infiniti sports sedans are known for.
A dynamic yet smooth character line that arises from the car’s “double arch” grille anchors the new Infiniti Q50’s first impression. This line flows energetically like a wave through the Q50’s bodyside and merges with its rear end, thus creating a very fluid and very intriguing profile, at the same time illustrating the car’s athletic and dynamic stance.
According to Shiro Nakamura, senior VP and chief creative officer at Infiniti, the Q50 reflects the influence of Infiniti concepts, which are also called the 'Infiniti Trilogy,' most especially Essence. At the same time, the car also honors the earlier Infiniti sports sedans’ iconic design dynamics. Furthermore, its sporty and tightened look blends its wider and lower proportions with improved interior space, resulting to a stunning effect both inside and out.
Aside from the “double arch” grille, the Infiniti Q50 also boasts other signature exterior design features such as a Crescent-cut C-pillar and a dynamic arch roofline. The car also has an aggressive front end, with the Q50 sport models also showcasing a sport front fascia.
This new grille has a 3D and textural quality, thanks to the elaborate detailing of waved mesh pattern surface as well as chrome surround. Meanwhile, the car’s distinctive LED headlights as well as the sharp lines of its marker lights suggest a human-like look.