First Subaru BRZ delivered in the UK

Article by Christian A., on July 1, 2012

Deliveries of the all-new Subaru BRZ sports car have begun. Ed Horner got the keys to the first model (with a World Rally Blue Mica finish) delivered on June 26. Horner is from Wanstead, north-east London. He ordered the unit from local dealer, Woodford Motor Company in Woodford Green, Essex. He said that he chose the BRZ due to its light weight and conventional sports car shape.

He also liked Subaru's focus on making a fun rear-wheel drive car. He said that he had never had a problem with any of the Subaru models he owned such as an Impreza Turbo and a Legacy Tourer, which he bought in 2010. He also praised the “really helpful” staff at the Woodford Motor Company.

Stephen Barnard, Dealer Principal at Woodford Motor Co., said that even before the BRZ started selling, there has been a tremendous interest in it, from those who already have Subarus as well as those who don’t.

Barnard said that the rear-wheel drive BRZ is the “perfect complement” to the other units in Subaru's All-Wheel Drive model range. He expressed confidence that this model will attract a new kind of customer, one who values its handling and rear-wheel drive responsiveness.

Powering the Subaru BRZ is its trademark 200ps 2.0-litre Boxer petrol engine. This car has excellent handling features due to its emphasis on light weight and achieving an ultra-low centre of gravity, which is even lower even than that of the Ferrari 458. The BRZ range has a starting price of £24,995 on the road.

Subaru BRZ is a back wheel drive sports vehicle showcasing the Horizontally-Opposed Boxer engine. It was produced as a collaboration between ToyotaMotor Corporation and Subaru, to introduce a sports car with superb steering response and driving excitement that can be experienced by everybody. The Subaru Boxer engine in the BRZ was set way lower than most Subaru models to enable the BRZ to have the lowest allowed centers of gravity anywhere in the world. This low gravity center makes a stunning handling character and mixed with a light-weight chassis. BRZ was able to make Subaru's goal come to life for "Pure Handling Delight" - the experience brought to a different level.

Idea

"Pure Handling Delight" is Subaru's product concept. The Horizontally-Opposed Boxer engine has innate characteristics a reduced weight, compactness, and low center of gravity. These qualities reached their full potential by placing this engine way lower and installed closer to the core of the chassis. These points added to BRZ's low center of gravity - one of the lowest there is. The Subaru BRZ is an exciting sports vehicle that any driver can have fun with while having peace of mind as well.

Style

A low-mounted Boxer engine is installed on the Subaru BRZ on an intricately designed sub-frame that creates an "ultra-low center of gravity package". With this setup, BRZ was able to create a low driving position that resembles that of a sports vehicle. The total height of Subaru BRZ is 1,300 mm and it has an extensive and a really low body of an elegant coupe at 1775mm. And still, it can manage a 2+2 seating and a trunk with enough space. The BRZ is not only a sports auto, but it can also be a perfect car for long drives with its surprising utility.

Press Release

HOTLY-ANTICIPATED SUBARU BRZ DELIVERED TO FIRST UK CUSTOMER

The eagerly-awaited Subaru BRZ sports car has been delivered to its first customer. Ed Horner, from Wanstead, north-east London, was handed the keys to his all-new Subaru BRZ – ordered in the brand’s iconic World Rally Blue Mica – by his local dealer, Woodford Motor Company in Woodford Green, Essex, on Tuesday 26 June.

Mr Horner said: “I was drawn to the BRZ by its light weight, traditional sports car shape and Subaru’s focus on creating an enjoyable rear-wheel drive car. The first time I saw it, I knew I had to have one.

“I’ve owned a number of Subaru models in the past, including an Impreza Turbo, and I’ve never had anything go wrong with any of them. The Woodford Motor Company was really helpful, as ever, so I really didn’t have to think for long about buying one.”

Stephen Barnard, Dealer Principal at Woodford Motor Co, commented: “Interest in the BRZ ahead of its on-sale date has been phenomenal, both from Subaru and non-Subaru owners. Mr Horner bought a Legacy Tourer from us in 2010, and we’re over the moon that he has chosen to add to his Subaru collection with the brand’s latest model.

“The rear-wheel drive BRZ is the perfect complement to the rest of Subaru’s All-Wheel Drive model range, and as such we’re getting to meet a new type of customer, one who appreciates pure handling and rear-wheel drive responsiveness above all else,” added Mr Barnard.

The Subaru BRZ is powered by Subaru’s trademark 2.0-litre Boxer petrol engine, which produces 200ps. The car’s outstanding handling characteristics are a result of its focus on light weight and an ultra-low centre of gravity – lower even than that of the Ferrari 458. The BRZ range starts from just £24,995 (on-the-road).

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