Fisker and Leonardo DiCaprio reveal new partnership to promote the Karma sedan

Article by Christian A., on July 4, 2012

Leonardo DiCaprio is an equity investor in Fisker Automotive Inc. and so he will be campaigning for the Karma sedan. Fisker spokesman Roger Ormisher confirmed DiCaprio to be an investor but he declined to disclose the value of the actor’s investment. DiCaprio has been participating in fundraising for the closely held maker of luxury plug-in hybrid cars.

Fisker released an e-mailed statement that DiCaprio is an equity investor in Fisker Automotive and he will join talks about its future plans for the expansion of sustainable, responsible vehicles. DiCaprio will then be collaborating with Fisker on marketing and promotional plans in order to raise awareness for sustainability and the environment.

Fisker has raised over $1 billion in private funds for its plug-in cars. Fisker has had to contend with a slow sales start, battery-pack defects and loss of access to a part of $529 million in low-cost federal loans given to produce cars in Delaware.

The co-founder of this company is designer Henrik Fisker. Last February, Fisker named Tom LaSorda, a former CEO of the predecessor of Chrysler Group LLC, to be its CEO. Since last December, Fisker has shipped over 1,000 Karmas (with a starting price of $103,000) in the U.S. and Europe. The Karma can travel a distance of 50 miles (80 kilometers) on lithium-ion batteries before a gasoline engine kicks in.

Many people have long wondered what an Electric Vehicle with extended range, or EVer, would actually look like. That has been answered with the release of the Fisker Karma. Developed by California-based Fisker Automotive, this vehicle also reveals that despite what some believe, the automotive industry still has a lot more to offer. The name of the model comes from a Hindu word which loosely translates to being rewarded for doing good.

With the Karma, customers will be able to own a car that combined performance and style while being environment-friendly. This model is able to have fuel consumption and CO2 emissions that are way beyond what many standard luxury cars today can offer. With a military stealth vehicle serving as inspiration, Fisker patented its EVer powertrain which has recorded acceleration from stop to 60 mph in 5.9 seconds.

Even with this exceptional performance, the Karma, based on a yearly real-world driving, has fuel economy of 100 mpg with CO2 emissions of 83 g/km. Aside from the excellent performance, the low fuel consumption, and the on-demand zero emission, the Karma also shows an elegant and strong design.

There is no doubt that this four-seat model is a good example to the brand making good on its promise of developing vehicles that show Uncompromised Responsible Luxury while being able to offer Pure Driving Passion.

To sum up the Karma, it is a new car that comes with the latest of technologies and is created by a new company. This model is expected to arrive this summer in different showrooms. When it was first presented as a concept car in 2008, it started what is now known as the Premium Luxury EV segment.

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