Fisker plans to start Atlantic production as early as late 2014

Article by Anita Panait, on October 16, 2012

Fisker Automotive is intending to commence the production of its second model, the Fisker Atlantic, in late 2014 or 2015. The announced timeline is at least two years later than what the carmaker originally planned. According to slides prepared by Fisker for an investor presentation, the Atlantic mid-sized gasoline-electric sedan is scheduled to enter pre-production in 2014.

Fisker chief executive Tony Posawatz described the Atlantic as the volume car that “begins to build growth." Posawatz said during a conference call with investors and analysts that the Atlantic creates a business model that will allow Fisker to generate cash in the future. The Atlantic, having a target starting price of $55,000, is set to underpin Fisker's future models, which may include sports utility vehicles and crossovers.

Posawatz said that the hybrid sports-car startup may enter into discussions with partners to use Atlantic’s platform and use its technology. The Atlantic is considered to be vital for Fisker to regain its credibility after production delays and quality issues hit the launch of its $100,000-plus Karma flagship sedan.

Fisker faced another hurdle in February 2012 when the U.S. Department of Energy froze a large chunk of its $529 million loan to the company due to delays in rolling out the Karma.

Posawatz and Chief Financial Officer Jim Yost are some of the new executives Fisker brought in to lead the carmaker’s turnaround efforts. Fisker has so far raised $1.2 billion from private investors since its establishment in 2007. Posawatz remarked that Fisker is now looking at the next phase of its investment and progression as a company to restart the Atlantic program.

As a design prototype, the Fisker Atlantic can be described as a four-door luxurious sporting sedan with an interior that is truly practical. While it was slated to be presented during the press day of the 2012 New York Auto Show, the brand did the reveal the night before during a special VIP preview.

Fisker said that the Atlantic is geared for young families who want to make a strong statement when it comes to responsibilities but also want a high-end vehicle that creates an impact. A vehicle that is able to showcase the practicalities needed in daily life while being committed to delivering sustainability. Similar to the karma, the Atlantic is a plug-in hybrid vehicle that enables drivers to manually change from a gasoline mode to an electric mode.

It can do the same automatically as a way of maintaining the charge of the vehicle’s lithium ion battery even while being driven. Inside the Atlantic is the second generation of the Electric Vehicle with extended range technology or EVer. This technology has all the advantages offered by an electric drive but removes any of the “range anxiety” that drivers may have when using an all-electric powertrain.

Because of the Ever powertrain, the Atlantic is able to deliver performance that is highly competitive. However, Fisker said that it will offering as an option a standard powertrain for the all-wheel drive version and even the rear-wheel drive one.

As mentioned, the Atlantic has a four-cylinder gas-powered engine which has been tuned in order to deliver high torque and ensure that fuel economy is maximized. Though it is not connected to the vehicle’s wheels, this engine also serves as a generator.

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Topics: fisker, production

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