FoMoCo transformation under One Ford bearing fruits

Article by Anita Panait, on August 24, 2013

Ford Motor Co. has been prospering since chief executive Alan Mulally outlined his One Ford global product plan. From a carmaker that only concentrates on pickup trucks, sports utility vehicles and gas-guzzling cars, Ford has transformed into an auto company that offers strong products on different fronts, including fuel-efficient and environment friendly units.

Mullaly was able to achieve this feat by doing what was really needed to be done – bring some of its popular European offerings North America. Mullaly, however, did more than that, as he was able to egg Ford to launch those vehicles in China and parts of Asia. The carmaker is also planning to bring a number of its North American models like the Mustang and Edge to the global market.

For instance, Ford is planning to export its Lincoln vehicles to China in 2014. Ford is also set to introduce new engines and transmissions to North America to enhance its offerings’ performance and fuel economy.

Up first is a 1.0-liter, three-cylinder EcoBoost engine that will sit in the hood of the Fiesta late this year. The engine is already being offered in Europe. Ford will also introduce a 1.5-liter EcoBoost engine as well as two small-displacement V-6 engines dubbed Nano – all featuring a compact yet efficient blocks. Ford has also joined General Motors in a quest to develop nine- and 10-speed automatic gearboxes.

The 10-speed transmission, which is designed for rear-wheel drive, could arrive in 2015 while the nine-speed -- made front-wheel drive -- is due in 2016. Ford and Toyota announced in July that they would terminate a partnership to develop gasoline-electric systems for pickups and sports utility vehicles. Ford plans to develop its own powertrain, which means a delay in the arrival of a new hybrid pickup. Ford is also hiring hundreds of engineers in a bid to increase its capabilities in vehicle electrification capabilities.

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