FoMoCo will promote Elena Ford to a newly created senior executive position

Article by Christian A., on February 18, 2013

The last time that a member of the Ford family was promoted to become a member of its senior ranks was almost 20 years ago. Ford Motor Co. has recently announced that 46-year-old Elena Ford, the great-great-granddaughter of founder Henry Ford, will be getting a promotion to a newly created senior executive position.

She will head a new group responsible for improving global dealer standards. The promotion takes effect March 1. This would mean that there would then be two Ford family members who are corporate officers. The other one is Executive Chairman Bill Ford. A total of 40% of the vote is controlled by Ford family members who own the Class B shares.

It was in 1994 that a Ford heir was given a top role. This was when Bill Ford was appointed as the head of the commercial truck division. For the last four years, Elena Ford had served as the marketing global director. She reported to Ford's head of global marketing Jim Farley. But even in this new job, Farley will still be her direct superior.

Ford has also announced that starting March 1, Ray Day will be promoted to group vice president of communications. It’s worth noting that Ford was able to survive the financial crisis due mainly to the Ford family’s faith in the turnaround strategy of CEO Alan Mulally. Ford presently faces several challenges, which include the continual weakness in Europe, its attempt to increase its market share in China, and its goal to overhaul its Lincoln brand.

If you liked the article, share on:

Topics: ford

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019