Amid the ravaging and controversial VW emissions issue that has disturbed the automotive industry, research firm Future Thinking attempted to gauge consumer trust in the UK by conducting a new survey.
The results indicated that Ford is the brand trusted most by automotive consumers in the UK. In its survey, Future Thinking recorded responses of 2,735 people in the UK when they were questioned about which car brand they trusted most among the 29 options that were given to them.
The largest percentage, about 29%, of the respondents chose Ford as their most trusted automotive brand. There were only two other brands that managed to score over 20%. In the age group of 55 years and above, a majority of 30% of people trusted Ford, while the second favourite brand was chosen by 23% of respondents in that age group.
Future Thinking’s Senior Director Lisa Bedwell commented that Ford’s success story is based on the fact that the company is the most trusted brand among consumers. And this translates to high sales. The recent emissions crisis has made them re-assess their choices.
As a result, most of the consumers are moving towards brands which sound really reassuring in this regard. Ford took a clear stance about its trust worthiness following the emissions controversy that flared up in September. The leading brand proudly announced that all its award winning models and engines were compliant with the standard emission criteria as applicable.
CEO and Chairman of Ford of Europe, Jim Farley, expressed the company’s stance towards maintaining its reputation for ethical and legal operations as its first priority. It is on the basis of these pillars that Ford’s successful legacy continues to buy consumers’ trust since its inception in 1903.