Ford aims to double its number of dealerships in China by 2015

Article by Christian A., on February 27, 2012

By 2015, Ford Motor Co. is expected to double the number of dealerships in China to 680, according to David Schoch, chairman and CEO of Ford's China operations. Ford has recently launched a plant in this country that’s valued at about $500 million. Ford has also recently presented the new Focus at the opening of a plant in the southwestern municipality of Chongqing. It intends to add two outlets a week on average as it aims to narrow the gap with foreign competitors.

Schoch told Reuters that aside from increasing the production capacity and making the new products available, it would also have to improve the retail distribution network.

Compared to the other major automakers, Ford is considered to be a latecomer in China where General Motors Co. and Volkswagen AG have achieved a significant lead. In China last year, Ford sold 320,658 vehicles. Meanwhile, Volkswagen sold 2.26 million and GM sold 2.55 million in China in 2011. Ford wants to catch up by offering 15 new vehicles to China by 2015. Its new Focus is set to arrive at showrooms throughout China in the second quarter.

Will Periam, strategy director for Ford's Asia Pacific and Africa operations, said that the release of the new models will enable Ford to compete in around 50% of the overall market segments in China, which have gone up from 22%.

Schoch added that Ford aims to outperform the Chinese market, which he expects to climb between 5 to 10% this year even with the sharp drop in January. He believes that Ford's 41.9% sales decline in January was due to the timing of the long Lunar New Year holiday period and Ford’s lower-than-expected inventory after having had a strong December when it strongly outpaced the growth in this market.

If you liked the article, share on:

Topics: ford, china, dealer

Comments

Recommended

Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Mercedes-Benz just made an announcement that the 2018 E Class Cabriolet has finally landed in the United States. If you had not known, the E Class will be positioned in...
by - November 22, 2017
After a somewhat successful fray into the automotive market in China, the resurrected German automobile brand Borgward is finally heading to Europe, bringing along with it the Borgward BX7 sports...
by - November 22, 2017
Automotive industry veteran Bob Lutz has once again spoken out against Tesla. Known as one of Tesla Motors’ greatest skeptics, Lutz had stated two years ago that the Silicon Valley...
by - November 22, 2017
Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries