Ford and JWT India apologize over Figo unauthorized ads

Article by Anita Panait, on March 28, 2013

Ford Motor Co. and WPP Group's JWT India unit issued an apology over unauthorized ads for the Figo in India, including one that depicts former Italian Prime Minister Silvio Berlusconi tying up and gagging three young women. In an e-mail, Ford of India said the carmaker “deeply regrets” the incident, adding that the ads are contrary to the standards of professionalism and decency within the carmaker and its agency partners.

Ford remarked that they are reviewing approval and oversight processes to help ensure “nothing like this ever happens again." Ford is also probing whether anyone at the carmaker has seen the ads, the Associated Press reported, citing a Ford of India spokeswoman.

The Hindu newspaper reported that JWT India created the caricatures and posted them on adsoftheworld.com, a site that showcases creative advertising. The paper noted that the ads were already deleted and weren't used commercially. The ads featured a celebrity – one of which included Paris Hilton -- posing after tying up three women and placing them in the trunk of a Ford Figo.

According to the Wall Street Journal, Ford's tagline for the Figo touts its luggage capacity. Chris Preuss, spokesman for Ford remarked the ads were part of a creative exercise by JWT India, adding that they were intended as concepts to test reactions for an advertising competition.

He also reiterated that the ads were not commissioned by Ford nor intended to be part of a Ford campaign. In a statement, WPP called the ads distasteful and contrary to the standards of professionalism and decency within the group, AP report added. WPP said the ads were never intended for paid publication, noting that they should never have been created or uploaded to the Internet.

Topics: ford, advertising

If you liked the article, share on:

Comments

Recommended

The 2018 Cadillac CTS-V sedan will be getting a new paint job that will give it a unique icy feel. Dubbed the Glacier Metallic Edition, this special model was built...
by - August 23, 2017
During the North American International Auto Show at Detroit in 2015, Hyundai introduced a concept pickup truck they named the Santa Cruz. This model took home the Concept Truck of...
by - August 23, 2017
Porsche introduces the technologically advanced wheels with braided carbon fiber. These will be initially available on the 911 Turbo S Exclusive Series. Being the first car manufacturer to offer such...
by - August 23, 2017
All eyes were turned to the fuchsia pink bespoke McLaren 720S MSO at the 2017 Pebble Beach Concours d’Elegance Sunday. Surely, we can understand why. The one-off supercar, which was...
by - August 23, 2017
Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries