Ford asked to explain TV commercial that criticized Obama administration’s auto bailout

Article by Christian A., on October 3, 2011

Ford Motor Co. is being asked by the Republican chairman of a congressional oversight panel to give the reason for its withdrawal of a TV commercial that had criticized the Obama administration's auto bailout. Darrell Issa, chairman of the House Committee on Oversight and Government Reform, sent a letter on Thursday to Ford CEO Alan Mulally to ask if either the White House or the UAW had approached it about the commercial.

In the ad, an owner of a Ford vehicle is stating that he decided to buy an F-Series pickup truck since it was the only U.S. automaker that didn’t take a federal bailout.

A spokesman for the Obama administration denied having pressured Ford in any way, says Yahoo. This ad marks the first time that a carmaker made this message a part of a national ad campaign.

This ad is a part of Ford's "Drive One" campaign to bring round consumers from other brands. GM and Chrysler scored near the bottom of Harris Interactive's Corporation Reputation survey in 2009. Meanwhile, Ford’s image had its largest jump in improvement in nine years. The ad was briefly seen earlier this month in the U.S. It was withdrawn from Ford’s YouTube page but it has since been restored.

Topics: ford, advertising

If you liked the article, share on:

Comments

Recommended

It is quite common to revive classic cars if you have a lot of extra money. Models like the Jaguar XKSS and Aston Martin’s DB4 GT have been upgraded to...
by - August 21, 2017
Famous designer of certain Ferrari vehicles like the Enzo Ferrari and the P4/5, Ken Okuyama has revealed another one of his designs at the 2017 Pebble Beach Concours over the...
by - August 21, 2017
The current generation of the BMW M3 (F80) sedan isn’t just sporty and luxurious in terms of looks, but also in terms of performance. Because of its athletic appeal, the...
by - August 21, 2017
A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries