Ford begins production of new Ford Fiesta for UK rollout in January

Article by Anita Panait, on November 13, 2012

Ford has commenced volume production of its new Ford Fiesta, as it gets ready to roll out the vehicle to dealerships in the United Kingdom in January 2013. The new Ford Fiesta boasts of a dynamic style as well as new smart technologies.  Furthermore, the new Ford Fiesta may be offered in seven powertrain options, both diesel and petrol.

According to Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe, the Fiesta’s powertrain line-up could return fuel economy figures of less than 100 grams of Carbon dioxide per kilometer. Ford has sold over 15 million units around the world since the Fiesta first went into production in 1976. The UK market accounted for around 4 million units in sales of the Fiesta, which has been popular in the country since 2008.

Bearing a dynamic exterior and an ergonomic and comfortable interior, the Fiesta also boasts of being the first Ford vehicle to sport the Ford MyKey in Europe. The Ford MyKey, a technology exclusive to Ford, allows parents to promote safer driving and to limit their teenagers’ exposure to risk at the wheel.

The new Fiesta is also loaded with other smart features like the voice-activated in-car connectivity system SYNC; Active City Stop that helps drivers avoid low speed collisions; and SYNC Emergency Assistance that directly connects passengers to local emergency services operators following an accident.

New Fiesta is powered with the 1.0-litre EcoBoost engine, regarded as the “International Engine of the Year” for 2012. Ford is also offering an ECOnetic Technology version, which is powered by a 1.6-litre Duratorq TDCi diesel engine that returns 87 grams of Carbon dioxide per kilometer.

The latest Europe-bound version of the new Ford Fiesta now comes with a sharper design and an array of exclusive technological elements. For instance, new technologies featured on the new Ford Fiesta include the Ford SYNC voice-activated in-car connectivity system and Active City Stop. The new Ford Fiesta will be powered by the award-winning 1.0-liter EcoBoost petrol engine, allowing it to top its class in terms of fuel economy. Likewise, the MyKey will have its European debut on the new Fiesta.

Martin Smith, Ford of Europe executive design director, quipped that the Fiesta has been one of the best-loved small cars in the world. He added that the sporty charm of the previous generation of the Fiesta was one of the main reasons why it became one of the most successful small cars in the world. Smith remarked that they wanted to keep this charm on the new Fiesta, while giving the small car a more sophisticated look.

The latest generation of the Ford Fiesta continues the success story of this small car that was first launched in 1976. Since then, over 15 million units of the Fiesta have been sold around the world. Furthermore, the newest generation is marked by several design cues borrowed from the latest Ford global design language and from the carmaker’s concept vehicles. For instance, the front end features a power-dome bonnet and a trapezoidal front grille as flanked by laser-cut headlamps with LED daytime running lamps. Inside, the new Ford Fiesta comes with an ergonomically optimized interior.

Apparently, the Fiesta is the result of Ford's approach to democratize technology, which means more drivers could access more advanced technologies for the first time. In addition, the new Fiesta is the first car in its class in Europe to offer a technology like the Active City Stop system that could help drivers avoid low speed collisions.

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