Ford brand on track to surpass 2 million-unit sales in the US for 2012

Article by Christian A., on January 2, 2013

The Ford brand is on pace to surpass 2 million vehicle sales in the U.S. in 2012 for the second straight year, according to auto researcher Polk. This makes Ford the only brand to achieve the feat this year. Likewise, Ford Focus is on pace to become the best-selling nameplate around the world in 2012. With the Ford Fiesta on track to be the best-selling B-Car in the world in 2012, Ford now has the best-selling B and C-Car in the world, according to the latest Polk global industry data through September 2012.

Polk also said that new global registrations for the Focus reached 737,856 through September, making it the world’s best-selling vehicle nameplate. On the other hand, new vehicle registrations for the Fiesta reached 560,061 for the same period, making it the world’s best-selling B-Car. Jim Farley, Ford’s executive vice president, Global Marketing, Sales and Service and Lincoln, remarked that the Focus and Fiesta models represent the best of the carmaker’s One Ford plan.

He noted that in just three years, Ford has transformed its global small car lineup, and has begun winning over customers around the world with vehicles that are not only fun-to-drive, but also fuel-efficient due to its EcoBoost engines. The carmaker is on pace to sell over 520,000 EcoBoost-powered vehicles by the end of 2012 since the engine’s introduction in 2009.

Ford’s new 1.0-liter, 3-cylinder engine, which is already available in Europe in Fiesta, will be introduced this year in the US in the new Fiesta. Ford is also the only brand that has managed to land three nameplates in the top 10 best-selling vehicles around the world, through September 2012, according to Polk global new vehicle registration data. With the Focus at No. 1 and Fiesta at No. 5, Ford also has the F-Series at No. 4, selling 576,339 vehicles in the period.

The brand-new Fiesta from Ford that was launched at the 2012 Auto Show in Los Angeles reinvents the compact car with a modern look, an impressive fuel economy rate of 40 miles per gallon, and advanced features and new solutions that make this small car exceptionally fun to drive.

According to Mark Fields, the president of Ford – The Americas, today’s clients look for cars that are fun and expressive but are also delivering best-in-class fuel economy. It provides all the exciting specifications that drivers want in their car. For Ford, the company is certainly set in raising the bar higher for mini cars particularly in the North America. Fields adds that the brand’s constant goal was to improve the car and make it the leader in performance, fuel efficiency, personality and connectivity.

Fun and fuel efficiency

The most distinctive and passionate Ford Fiesta up to date delivers the most exceptional fuel economy rating among its competitors, as a result of the company’s patented 1.0L Ecoboost engine. This groundbreaking engine is set to exceed 40 miles per gallon, earning it the 2012 Popular Mechanics Breakthrough Award and Europe’s International Engine of the Year Award from the Engine Technology International.

With this, the Ford Fiesta is expected to build its reputation as a non-hybrid subcompact that has the best fuel efficiency in America. It also stands as a perfect representative of Ford’s goal to give customers the SUVs, trucks and cars with exceptional fuel efficiency.

Even if the small size of the EcoBoost 1L saves money when refilling gas, it does not stop itself from performing well on the road. With a peak output of 123 hp for every engine displacement liter, the one-liter Ecoboost surely gives out more power than a Lamborghini Aventador at 108 hp.

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