Ford CEO aims to focus on technology and Lincoln in 2014

Article by Anita Panait, on January 22, 2014

Ford Motor Co. chief executive Alan Mulally is planning to make a strong finish when his stay with the carmaker expires at the end of 2014, according to a report by Automotive News. In what could be his last year at Ford, Mullaly could be loosening up. Instead, he said in an interview with Automotive News that he hasn’t “backed off one bit."

According to Mulally, he is going to concentrate on some key issues this year. "I'm focusing on longer-range strategic issues: vehicles of the future, technology and Lincoln." Ford has unveiled an aluminum 2015 F-150 pickup at the Detroit auto show last week, which is the carmaker’s latest and biggest technology bet.

Mulally told Automotive News that he is confident history will vindicate Ford for being first on the lightweight materials frontier. As for Cadillac, Mulally will be overseeing the car launches of the luxury brand in China at the end of 2014.

The Luxury brand is also introducing a compact crossover in early summer. “I have committed my life -- 43 years -- to safe and efficient transportation, whether it's commercial airplanes or cars," Mullaly said. "I'm so excited to see Ford taking the next step to improve the capability and efficiency."

Not only is the 2015 Ford F-150 the most durable F-150 there is but it is the strongest ever. Prior to being put on sale, the company revealed this model will undergo extreme testing. The testing will be done at the Ford proving grounds and performance by some of the most demanding truck customers of the company. Ford projects the test to go for at least 10 million miles.

Under the difficult testing, the company will simulate the customers’ demands that are expected to occur during the average lifetime of the truck. The tests involve carrying heavy loads on desert valleys and pulling heavy trailers while crisscrossing across the country. The truck will also be expected to be tested over high-altitude mountain passes.

Temperatures will range from a low of 20 degrees Fahrenheit below zero and to a high of 120 degrees Fahrenheit. According to the company, some customers make use of the F-150 for utilities, mining, and construction. These have already been tested and the aluminum-alloy high-strength alloy cargo box has been more than proven. The company revealed as well that it disguised an F-150 which participated in the Baja 1000.

Here this model managed to achieve excellence by being part of all 883 difficult miles. This is a feat that many other models could not attain, not even the purpose-built versions.

In order to be able to meet many of these challenging requirements, Ford said that the frame utilizes high-strength steel that has been rated to as high as 70,000 psi. Compared to the steel fitted in the frames of the heavy-duty pickup truck of its rivals, the one in the F-150 is stronger.

Meanwhile in order to allow for enhanced stiffness, there are eight through-welded crossmembers. On the other hand, putting in the staggered outboard shocks in the rear allows for better stability.

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Topics: ford, ceo, technology

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