Ford CEO aims to focus on technology and Lincoln in 2014

Article by Anita Panait, on January 22, 2014

Ford Motor Co. chief executive Alan Mulally is planning to make a strong finish when his stay with the carmaker expires at the end of 2014, according to a report by Automotive News. In what could be his last year at Ford, Mullaly could be loosening up. Instead, he said in an interview with Automotive News that he hasn’t “backed off one bit."

According to Mulally, he is going to concentrate on some key issues this year. "I'm focusing on longer-range strategic issues: vehicles of the future, technology and Lincoln." Ford has unveiled an aluminum 2015 F-150 pickup at the Detroit auto show last week, which is the carmaker’s latest and biggest technology bet.

Mulally told Automotive News that he is confident history will vindicate Ford for being first on the lightweight materials frontier. As for Cadillac, Mulally will be overseeing the car launches of the luxury brand in China at the end of 2014.

The Luxury brand is also introducing a compact crossover in early summer. “I have committed my life -- 43 years -- to safe and efficient transportation, whether it's commercial airplanes or cars," Mullaly said. "I'm so excited to see Ford taking the next step to improve the capability and efficiency."

Topics: ford, ceo, technology

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