Ford is seeing outstanding success in China with sales nearing 1 million units for this year. In November 2015, Ford sold 106,283 vehicles. Of these, 84,546 units were sold by Changan Ford Automobile (CAF) while 20,608 units were moved by Jiangling Motors Corporation, (JMC).
November saw a 9% increase compared with the same month in 2014, contributing to the year to date total of 990,356 units. Ford’s passenger car joint venture – CAF witnessed a 22% increase from 2014, selling 84,546 vehicles in November.
Year to date sales reached 739,465 which is a 3% increase from the previous year. The Ford Mondeo took the spotlight in November as sales went up 13% to 12,431. Sales of SUVs continue to climb with the Ford Kuga and the Ford Edge sales exceeding 10,000.
The sedan year to date sales have exceeded 100,000. The commercial vehicle investment JMC achieved a 20% increase in sales compared to 2014, seeing 20,608 vehicles pass through its doors. Year to date sales were down 5% compared with 2014 but 226,968 vehicles were still sold.
CEO of Ford Motor China, John Lawler stated that Ford remains “Committed to offering a full range of high-quality, safe, smart and fuel efficient vehicles in China.” The company is obviously pleased with the growth it is seeing in the Chinese market and believes that it is the quality and value of Ford that explain the recent success. Last November at the Guangzhou Auto Show, the Taurus sedan was launched. It was a poignant moment for Ford as it fulfils its promise to bring 15 models to China by 2015.
But it doesn’t stop there. 2016 sees plans to introduce a two more vehicles to the Chinese. With the company’s vision to reduce its carbon footprint, the Ford Mondeo hybrid electric vehicle and the Ford C- Max Energi plug-in hybrid electrical vehicle are to be introduced. From its base in Dearborn, Michigan, Ford makes and distributes vehicles to six continents.
With 67 plants across the world, and 197,000 employees, it is clear the success continues. With iconic brands such as Ford and Lincoln, it is easy to see why Ford continues to do well in the global market. It has branched into financial services too with Ford Motor Credit Company offering customers the complete service. Being in such a strong position, it is expected that Ford will have another strong year.
