Ford confident CD4-based Mondeo will compete better in Europe

Article by Christian A., on July 8, 2014

The new Ford Mondeo will compete better in the European mid-sized segment since it is underpinned by its new global CD4 platform that was also designed to underpin Lincoln vehicles. Ford's outgoing assistant global line director for CD platform cars, Darren Palmer, told Automotive News Europe that the Mondeo’s suspension and platform were state of the art, since they were also developed for Lincoln.

Ford will start rolling out the Mondeo in Europe at the end of 2014, charging against Volkswagen Passat and the Opel/Vauxhall Insignia. Ford's global CD4 platform will also underpin the new S-Max and Galaxy minivans, and the Edge large SUV.

It will also underpin Lincoln MKX, Palmer said. Sales of mid-sized cars in the region have been on a slump as customers choose those from German luxury brands and crossovers. IHS Automotive expects overall volumes in the mid-sized segment to drop to under 500,000 units in western Europe in 2014, from over 800,000 in 2011.

To boost sales of the Mondeo, Ford is offering the upscale Vignale trim for the model next summer. Ford delayed the rollout of the new Mondeo by two years after it shifted output from its Genk site in Belgium to its Valencia facility in Spain.

The CD4 platform is bound to underpin 10 models – all of which are seen to have an annual volume of 1.2 million, Palmer said. The platform boasts of several sophistications, like the use of unequal bush sizes on the suspension control arms.

He noted that such feature had been only found in premium cars since it was more complex, expensive and difficult in the production process. The feature enables the suspension to be tuned for better handling and ride comfort, Palmer remarked.

Topics: ford, ford mondeo, europe

If you liked the article, share on:

Comments

Recommended

Bimmerpost has posted several cool pictures of the new BMW G30 540i and the new G31 generation BMW 5-Series Touring, with both wearing the brilliant Rhodonite Silver Individual colour. The...
by - October 23, 2017
A few years ago, Lotus tried to take on Porsche. They had a five-car plan to go against competitors like Ferrari and Aston Martin. Though it did not go well,...
by - October 23, 2017
To keep the Nissan Maxima interesting, the Japanese automaker gives the 2018 model year a number of small tweaks. Some of these include standard Android Auto, which is a new...
by - October 23, 2017
It looks as if Chevrolet has everything planned out in terms of production. Firstly, they have plans of introducing the Corvette ZR1 in a few months, which will then be...
by - October 23, 2017
While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries