Ford confident on sales of F-150 large pickups with six-cylinder EcoBoost engines

Article by Christian A., on October 15, 2011

Ford Motor Co. hopes to keep up with the unexpected high demand for the Ford F-150 large pickups with six-cylinder EcoBoost engines and has raised its projection, according to Ford truck group marketing manager Doug Scott. Ford anticipated that F-150 pickups with the 3.5 liter EcoBoost engine sold to individual buyers will make up around 40% but this target was surpassed.

He said that Ford now predicts that EcoBoost equipped models will make up about 45% of retail F-150 sales. He added that retail sales of EcoBoost F-150s may total to around 100,000 vehicles in 2011.

Retail customers had bought about 75,000 F-150s with the six cylinder engine for the year through Sept. 30. During this period, Ford sold a total of 416,388 large pickup sales, including heavy duty pickups and vehicles sold to fleets – almost 8% higher.

On the other hand, rival brands Chevrolet, GMC and Dodge had bigger percentage increases in sales; however, the F-series is still the No. 1 model in its segment and leads by a huge gap. For the year to date, Toyota Motor Corp.’s sales fell by 11% and Nissan Motor Corp.’s sales dropped by 12%. For decades, V-8 engines have dominated the large pickup truck market.

Just a couple of years ago, Ford didn’t have a six cylinder motor in its F-series lineup. Automakers were forced to reconsider conventional marketing schemes due to demands from federal regulators to improve fuel efficiency as well as from the concerns on unpredictable gasoline prices. One of those affected by the change is the concept that there’s “no replacement for displacement” in this market.

Last February, Ford launched the EcoBoost engine in the F-150 line. During recent months, sales of EcoBoost models made up around 42% of total F-150 sales. According to federal government ratings, F-150s with EcoBoost offer an average 18 miles per gallon in combined city and highway driving. Meanwhile, eight cylinder models have 14 to 17 miles per gallon. [source: WallStreetJournal]

If you liked the article, share on:

Comments

Recommended

What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
A couple of days ago, Ford came out with their pursuit-rated F-150 Police Responder, and we were quite impressed with what it has to offer. And we are pretty sure...
by - July 26, 2017
Aside from fronting Honda’s annual summer tour, pop rock band OneRepublic was also given an opportunity to customize a 2017 Honda Civic Type R. The car is a one-off and...
by - July 26, 2017
Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo...
by - July 26, 2017
Romanian automotive media publication cars.ro earlier said that the new Ford Fiesta will no longer be offered in the United States. Robert Stiller, Ford’s vehicle program manager for the B-segment,...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries